Aubrey Graham (Drake) has won 4 Grammy Awards from 42 nominations- an impressive achievement,  but that barely covers the breadth of his music and influence on pop culture. 
Nathan and Angus believe that Drake's music is an "international language" and the incredible variety in his songs make them the perfect fit for all moods and settings. 
Mentions of and nods to other celebrities/ athletes thrown in with lyrical verses keep listeners entertained, and his clothing label- October's Very Own (OVO)- has been seen to evolve with his career.