Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of ESOMAR, and ‘cat with 13 lives’, about scaling businesses, empathetic entrepreneurship, the benefit of female investing representation in male-dominated industries - like porn - and procuring silverware from Denny’s!

You’re going to laugh a lot and learn a lot in this wild conversation with Kristin Luck, who was once fired from Dari Mart before going on to build and scale three technology companies with private equity backed exits! Listen in to discover how a now leading kombucha brand disrupted the market through an empathetic approach, why it takes guts to grow and scale a business, the importance of having a strong brand evangelist, and why, with 85% of purchase decisions being made by women, the investment community could benefit greatly from having more women in senior roles. 

Kristin's Bio

Kristin Luck is known for building innovative technology led companies that scale quickly through non-traditional sales and marketing techniques.   

She serves as an advisor and growth strategist to a slew of cutting-edge marketing and analytics technology and services firms through her growth strategy and M&A advisory firm, ScaleHouse. She is a founder focused on helping fellow founders and executive teams scale and monetize their businesses and works frequently with firms in international markets to execute their entry into the U.S. 

Kristin has consistently driven triple digit YOY performance improvement to leading marketing tech and services firms including The Harris Poll, Voxpopme, CanvsAI and SightX. Her work has been recognized in both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and growth strategy trends. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.   

Grab your favorite beverage and nestle for another episode of the Gutsiest Brands podcast. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Kristin’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share the playlist!