In today’s episode GutCheck’s CRO Jess Gaedeke sits down to chat with Miguel Garcia Castillo, named one of Forbes The Next 1000 in 2021. He’s also the founder and principal at c/olabworks an independent venture and brand studio specialized in emerging categories and cultural trends. 

Listen in while Jess and Miguel discuss what’s important to Gen Z, how market research plays an essential role in his business, and his role in helping founders and brands evolve, change, and improve. 

Miguel’s Bio 

Miguel Garcia Castillo is the founder and principal at c/olabworks (colabworks.co), an independent venture and brand studio specialized in emerging categories and culture trends.  

Miguels was highlighted in the Forbes 2021 The Next 1000, entrepreneurs redefining the American Dream. He is an executive-level leader with experience in brand development, marketing, and customer experience for Fortune 500 companies and purpose-led ventures. Miguel and c/olabworks consider themselves right in the intersection between culture, community, and purpose. 

Brands discussed in today’s episode: 

• Pipeline Health, a community-based hospital system 
• WOO Tattoo After/Care Treatment 
• We’re Not Really Strangers. 
• Rare Beauty 
• Serendipity Brands 
• Nike 

Check out the Gutsiest Brands Playlist on Spotify to hear Miguel’s song choice and all of the songs recommended by the guests of our show.