GutCheck’s CRO Jess Gaedeke, a former Leader at Nielsen, had the chance to speak with Orion Brown, the Found and & CEO BlackTravelBox, a premium clean beauty targeting women of color. Orion is a brand strategy consultant with over fifteen years experience leading cross-functional teams across multiple industries. She combined her expansive expertise of consumer insights, brand strategy, and product and packaging innovation with her passion for travel, to create a product line that truly impacts peoples’ lives. 

In today’s episode, Jess learns from Orion all about the adventure of building a business, how her personal experience helped identify a huge opportunity in the personal care space, and why being “exclusive” isn’t always a bad thing. 

Orion’s Bio:  

Orion Brown, Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color. She is a brand strategy consultant by day with over fifteen years’ experience dynamically leading cross-functional teams across multiple industries. Her areas of deep expertise include consumer insights, brand strategy, product and packaging innovation, operations, and portfolio management. 

Before becoming an entrepreneur, she led brand strategy for Oracle, led consumer brand marketing efforts for the Transformers and My Little Pony digital brands at Hasbro, and she spent the bulk of her brand career at Kraft Foods. There she led marketing, management, and operations initiatives across several beloved global brands. 

She received her Bachelor of Arts from The University of Chicago and holds an MBA from Duke University. 

Orion is a lover of travel and food, spending most of her free time outside of career pursuing the best of both. 

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.   

Check out Orion’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share!