Targeting helps to -

• Allocate resources (both financial, staff and assets)
• Align the product marketing team with a succinct message
• Leads to identifying our product positioning built off of perceptions and associations of consumers
• Define objectives

Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/

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Reading: https://effworks.co.uk/ten-best-charts-binet-field/