We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more. The premise is this.
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s topic
Get home owners and renters, aged 25+ who enjoy fine handcrafted furniture, to consider SALO (company name) when searching for furniture and lighting by showing off our products in environments we want them to be displayed.
Get in touch with us:
www.haarper.co
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