This is the thirty-second episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Jeremiah Gardner (on Twitter @ JeremiahGardner), the author of The Lean Brand. Jeremiah Gardner was born in the City of Sin, and raised in the City of Angels(that's Las Vegas and Los Angeles). He is passionate about helping startups (both entrepreneurs and intrapreneurs) tell their stories to real people. He authored The Lean Brand alongside veteran entrepreneur and author Brant Cooper, featuring illustrations from Fake Grimlock. He joins us to share his story and insights into one of the most important aspects of building a business.