Joei Chan is a Content Marketing Manager, at Mention, a platform for real-time media monitoring.

Joei is originally from Hong Kong and moved to Paris, France for a summer to study French. She ended up staying and building a career as a Content Marketer.

After starting her career in the agency world, Joei moved over to the startup side with Mention. She joined the team when they were about 30 people and beginning to transition from a small business to the enterprise market.

Joei joins us to share her story, how she got into marketing and startups, how Mention’s content marketing strategy has evolved as the company has grown and shifted from a small business tool into an enterprise platform, her approach to creating content partnerships, why audience-fit is the most important factor with content, how content marketing fits into the sales funnel, and much more.