Jonah Lupton is the founder of SoundGuard, the world’s first sound proof paint.

Jonah has spent the better part of the last 10 years launching several brands across completely different industries.

From social media software, to non-profit funding platforms, to white labeled supplement companies, to industrial manufacturing with SoundGuard, Jonah has prototyped, built, and launched ideas he’s been passionate about and learnt a ton along the way.

Jonah joins us to share his story, how he got into startups, what he’s learnt from launching several brands, what it’s been like creating a physical, manufactured product, the challenges of bootstrapping, and much more.