Are you wondering how to create a lead magnate that is truly magnetic? One that will actually draw people away from your social media accounts and onto your email list?

I have a little hack to help you: listen! Which of your posts are the most popular? Which get the most comments? One of those posts might make a great lead magnate if you expand it a little. For example, did you create a “3 top secrets” post that did amazingly? Then expand it and turn it into a lead magnate!

Or do you get a lot of the same kind of question? Turn the answer into a cheat sheet or a checklist and voila, you have your lead magnate (one that your audience will actually want!).

There are three different types of lead magnates that do especially well: checklists, printables, and cheat sheets.

Checklists

These types of lead magnates are exactly what they sound like: lists that your audience can go through to help them have a win and then check off each step along the way! When you create a checklist lead magnate, you do definitely want to make sure that each item on the checklist leads naturally to the next. And you want to make sure that each step on the checklist leads to one win at the end of the checklist!

Printables

A printable is a pretty sheet that your audience can download and print out that will either remind them of some steps that they can take, or that contains some secret tips or tricks. A printable can also be a pretty quote or picture, if that relates to your business.

Cheat Sheets

A cheat sheet is a printable of sorts that gives your audience a few secrets to achieve their desired win! It doesn’t have to be fancy, though a pretty boarder is always nice!

And of course, always listen to your audience after you create a lead magnate too. Is it doing well? Perfect! Are you not getting as many opt-ins as you wanted? First try changing the wording you use to advertise the lead magnate in your bio and posts. After you try different wording, and you still don’t get the results that you want, then you will know that it is time to create and try a different lead magnate.

So, what do you think you will create for your next lead magnate? Tag me on Instagram when you post about it! I would love to download it myself and share it for you too! And save this episode to help you out later when you need to create another lead magnate!