In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookbook (13:55)Social Media Trends 2021 Global Report (16:20)The career path of social media managers (22:10)Generational differences about the return to the office (33:10)QUICK NEWS & QUICK TAKES2021 Relevance Report from the USC Center for Public RelationsThe latest research into 2020 IGTV statsHow brands are using sports Twitter to connect with NFL, NBA and MLB fansSPONSOR NEWSMarsha Pitts-Phillips receives national diversity and inclusion honor from PRSASPOTLIGHTCheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus waveTALKING POINTSSocial Media Trends 2021 Global ReportSocial media managers lack clear path to senior leadership rolesOffice life in 2020 sparks debate across generationsMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSALearn more about your ad choices. Visit megaphone.fm/adchoices