The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often.
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EPISODE SUMMARYIntro Talking Point: Readying your comms for a recessionSpotlight: Novel about the influencer lifeQuick News & Quick Takes: PR pros surveyQuick News & Quick Takes: The social listening struggleQuick News & Quick Takes: Are email newsletters going to die?Q&A: Getting leaders to use LinkedIn more often
ARTICLES AND LINKS‘We all need things to work harder for us’: Marketers at Cannes are braced for a recessionIt's time to 'double down,' advises P&G's Marc Pritchard around economic slowdownA recession-proof content playbook for marketing leadersWhat's it like to be an influencer? Jenny Mollen dishes on free stuff and all the strings attachedNew Muck Rack survey: The State of PR 2022The State of Social Listening in 2022The collapse of the email newsletter is coming, long live the newsletter5 creative tactics to get your executives posting more consistently on LinkedInWorkshop (June 29): Unlock strategies to bolster your LinkedIn presence
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