Launching Hard Knock TV in 2006 as the first Hip Hop show for Youtube, Nick Huff Barili, veteran in the music industry, recognized the need for credible in-depth coverage of Hip Hop culture. Hard Knock TV lives up to the motto "Curators of Fresh" because of their unparalleled track record for being the first to discover emerging trends and talent on the rise to superstardom including in-depth interviews with J Cole, Kendrick Lamar, Logic, A$AP Rocky, Wiz Khalifa, and Mac Miller just to name a few. Delving into both the mainstream and underground world, Hard Knock TV digs beneath the surface for thought provoking content.