Last time we talked about an ROI for change. I’m sure that got some attention. Now, it I want to start thinking about managing change, where do I look first?

* Often we think about communication and training. * That's good and is a portion of the change effort.* First thing you need to determine is 'Why'.* Change happens 1 person at a time.* Must hook people early.

How do you uncover the ‘why’ for end users / stakeholders?

* Small minority of people like to change. * We like what we know. * Change equation for each person is different. * Most projects have a mission / vision. Often the 'why' for the business but not WIIFM?* What's the case for change for the audience members.* Iterative discipline. Audiences themselves change so your plans must change with them.* Must do the stakeholder assessment / analysis. Impact on them? Their impact on program? Their current disposition and future state disposition?

Once I have the ‘why’ what do I do with it? (I’ll ask but we’ll have to save that for next time)