In this episode of Hash It Out join me as I talk to Alex Berger, co-founder and brewer for Magic Number. Magic Number is a craft cannabis infused beverage company based in Bend, OR. In this episode we discuss their origin story, product offering, sourcing and processing practices, and the cannabis industry’s effect on adjacent industries. Additionally, we delve into the following topics:• Edibles as a consumption method, their benefits, and the difference in effect vs. smoking or vaping cannabis• Micro vs. Macro dosing with cannabis edibles• The future potential of cannabis in a society where people seem to always be looking for a way to alter their state of mind – whether that be caffeine and exercise or other more illicit substances – cannabis can be a healthy alternative that helps address stress, anxiety and depression• Taking healthcare into our own hands with increasing accessibility of cannabis and how this is poised to revolutionize health care in America• What business owners and consumers can be doing to influence the growth of the cannabis industry in a positive direction (spoiler: it starts with normalization and de-vilinization)• The mindset shift normalization of cannabis is effecting – as we start to question this cultural zeitgeist, we become more likely to question what other misinformation our government has perpetuated – what else do we need to question?• Normalization is being shouldered at the retail level as the consumer facing arm of the industry, but how can producers and processors begin to lighten the load?Have questions? Come see us at Terpene Station in Eugene on Friday, June 8th for a Magic Number happy hour!