If you're a business or a brand and are trying to get more exposure and sales by using Instagram marketing then you've likely run across the common advice that you "need more followers".  Having a high number of followers on Instagram can help you build up your brand awareness, but is having a lot of them absolutely essential to your business success?  In this episode, we'll cover whether or not followers on Instagram are truly important and also go over a few strategies that you can implement to grow your following no matter what business you are in!