Let's face it. If any demographic can use the services of a health coach, it would be men. There's much debate on why this is the case, but it is an underserved market that is quite difficult to crack and to make a viable impact in. But if the last 10 years have shown us anything, this is slowly changing!

To discuss how to make an impact in this market, we invited Michael Krug to the show. Michael is a health coach and personal trainer who has perfected his marketing strategy to attract males who want to make healthy changes in their lives.