Search Engine Optimization (SEO) has a very magically feel to it. When done right, it can drive traffic to your site opening up huge potentials for opportunity in our business. If done wrong, crickets. Yet, how many of us actually know how to get SEO right?

To break down the fundamentals of SEO, we invited Ken Marshall to the show. Ken is the Chief Growth Officer and Managing Partner at RevenueZen, a boutique B2B marketing agency for high-growth startups. He joins the show to share how SEO is paramount for growth and how it can lead to increased revenue opportunities.