What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience in your immediate area.

To discuss this strategy, we invited Corey Hiben to the show. Corey is the host of the super successful, locally based podcast called the Health Hustle Podcast based out of Austin, Texas. Corey shows how he leverages his podcast to connect with a community of wellness professionals who share their unique skillsets and creates business opportunities in the Austin area.