Greg Nuckols and Eric Trexler worked with a team of developers to create Macrofactor, an app which utilizes algorithms to generate accurate calorie and macronutrient targets for weight change. What's unique about the app is the non-judgmental nature of the interface, as well as the accuracy of the data tracking. I'm a massive fan of the app, so it was a pleasure to speak to both Greg and Eric about their design decisions and the target market for the app.

Find Macrofactor online:

https://www.strongerbyscience.com/macrofactor/

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