On this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gather intelligence in order to effectively meet the market’s unmet needs. And with almost twenty years in the industry, Aaron shares his thoughts on how to assert value propositions through strategic and targeted content.

Show Notes

(0:20) Introducing Aaron Hillman

(2:39) Unifying Growth Efforts with a Consultative Marketing Approach

(8:00) Stewardship as a Consultative Marketer

(13:04) Critical Interactions in the Translation Layer

(25:13)The Importance of Intelligence Gathering

(32:34) Meeting the Needs of the Market

(40:56) Asserting Value Propositions through Content

(52:28) Closing Thoughts