On this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions at Ratio and has worked with countless clients over the last twelve years, helping to craft KPIs and corresponding budgets to meet marketing goals. Throughout the episode, Jessica and Peter discuss building a team equipped for marketing success, recommendations for marketing executives building a 90-day plan, and Peter’s favorite tools for mapping KPIs.

Show Notes

(1:09) Peter Smith on Cofounding Ratio

(5:09) Peter on the Struggle of Properly Appreciating Marketing Efforts

(12:43) Building a Team Equipped for Marketing Success

(19:43) Peter’s Recommendations for a Marketing Executive’s 90-Day Plan

(27:01) Favorite Tools for Mapping KPIs

(31:06) Resources for Those Evaluating RevOps and Closing Thoughts

Read a transcript of this episode: https://goratio.com/podcast/applied-theory-series-crafting-revops-funnels-and-building-high-performing-teams

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