Fernando Espinoza walks us through BANK Code. With 39 years of experience as a business owner he says Bank Code has been the secret behind his success. BANK codes are an easy to use personality assessment used to start determining your customers’ values, and what core ideals shape their worldviews. There are four personality types in BANK Codes: Blueprint, Action, Nurturing, and Knowledge. These personality types each have their own set of values that appeal to them, and their own strengths and preferences. By figuring out which BANK Code your customers are, you start painting the picture of who they are, and where they are coming from, helping you better relate to your customers.