This week's Heavy Hops episode comes from a panel discussion I moderated on December 3rd at Viva Sounds - a conference and live music showcase that takes place annually in Gothenburg, Sweden, hosted by West Side Music.

This panel - titled "I Will Survive" - looks at the live music sector from a booking agent’s perspective. We venture beyond the headlines that dominated mainstream and trade media that generally portrayed a triumphant return of live music - and into what types of challenges booking agents are facing while the industry collectively attempts to find its footing again after pandemic closures.

While this conversation is a snapshot in time, I think it’s extremely relevant not only now, but to be able to look back on when we try to understand music business challenges more broadly. I’ve provided information on each of the panelists and conference in the episode notes.

Panelists:Merle Doering - Black Harbor Music, Hamburg, GermanyMattias Albinsson - Headstomp Productions, Stockholm, SwedenDaniel Johansson - Göteborgs Kulturkalas, Gothenburg, Sweden

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Episode Art and HH Logo By: Bryn Gleason

Audio editing, mix and mastering: Esben Willems/Studio Berserk

Music by: Sam Cangelosi

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