This week, voice actor and entrepreneur ASHLEY ECKSTEIN chats with Geoff Boucher about the development of her character, Ahsoka Tano. Although Ahsoka has attained iconic and beloved status in the Star Wars fandom, the character's early reception was far from smooth sailing. Eckstein gives us an inside look about how she and director Dave Filoni crafted the character together, how she incorporated fan criticism and feedback, and how the Ahsoka has shaped her worldviews and ethics. She also talks about the gritty start of Her Universe, Eckstein's fandom-focused merchandise brand, and how listening to fans was crucial to the brand's success.Check out the Her Universe website here: https://www.heruniverse.com/Learn more about your ad choices. Visit megaphone.fm/adchoices