Dana Alvarenga is the director of customer experience at SlapFive, a customer marketing platform that helps capture the voice of the customer and then spread it throughout our organizations. 

We talked about customer marketing, which is a much broader and important discipline than most of us think. It involves advocacy, reference programs, and content creation. In just one story she told on the show, Dana has a customer that created 1,300 pieces of content in her customer marketing program in just a few months. This blew me away and inspired me to get going. 

More about Dana:

* On Linkedin

* More about SlapFive

* Her Linkedin post on customer marketing 

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