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244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

Released Wednesday, 29th November 2023
Good episode? Give it some love!
244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

Wednesday, 29th November 2023
Good episode? Give it some love!
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Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership.

In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics.

Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business.

Key Takeaways You Can Expect:

-> Learn about the strategic approach to business growth and the importance of marketing and attracting traffic.

-> Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns.

-> Understand the significance of tracking and measuring key metrics for business growth.

-> Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential.

-> Learn about the importance of doing what you love every day and how it contributes to business success.

-> Understand the value of personal connections and market research in understanding your clients and their struggles.

We love this quote from Susan:

"Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth." 

Mentioned in This Episode:

-> Social Sales Girls

-> The eCommerce Roadmap Podcast

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From The Podcast

HerBusiness

It’s True! You can have a profitable and scalable business without overwhelm or exhaustion.Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business.--------------------Welcome to the HerBusiness podcast.I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing six and seven-figure businesses.In this podcast, I show you how to stop “winging it” and finally create your IDEAL business one that gives you reliable income to live the lifestyle you love. single. day.Every episode I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more).I also share my own practical experience of having grown five 7-figure businesses from scratch — offline businesses, online businesses, product and service businesses — and coached thousands of women business owners over the last 25+ years.So, if you’re working hard in your business right now and want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...If you know that your business has amazing potential to create the lifestyle and the financial rewards you REALLY want...Then, you are in the right place.Each week, my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore business success’s inner and outer game.I’m so glad you’re here.Suzi Dafnis - CEO, HerBusinessPS Be sure to hit SUBSCRIBE to get each new episode.

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