Being an Assertive Female Leader

In this episode, herdacious host Lorelei chats with Leanna Sauerlender about being an assertive female leader in the workplace. Leanna emphasizes the need to be vulnerable allowing us to learn our true goals and implement the type of leadership needed to attain them. It is common for women to face a plethora of challenges, including likeability standards and leadership stereotypes on the premise of race and gender. Through her experience as a successful entrepreneur, Leanna teaches us to ignore false beliefs about women in leadership and to embrace our individual work styles, showing everyone who’s boss. With some self-awareness and a relentless drive to succeed, we’ll be exactly where we intend to be!

Host: Lorelei Gonzalez
Co-host: Leanna Sauerlender

Leanna Sauerlender is 25-year-old entrepreneur who recently exited her first business venture - a 2 million dollar nationwide dental industry software and consulting business. She has and continues to be focused on supporting female entrepreneurs who are looking to step out of their comfort zones and embrace risk in business. Leanna is a results driven, process-oriented, productive individual with fantastic leadership, communication, writing, and problem-solving skills striving to build a career with impact. She enjoys working collaboratively with hard-working, efficient, ambitious, positive teams and is motivated by technological innovation and conscious, purposeful, industry growth.

Things you will learn in this episode (chapter markers available):  

• Assertiveness in the workplace 1:40
• Vulnerability, authenticity, and femininity 4:30 
• Don’t go chasing ALL the waterfalls 5:47 
• But is assertiveness really necessary? 9:14
• Combating the backlash 14:35
• Growing into your power 17:30
• Femme fact: Halloween Rituals 21:05

Resources mentioned in this episode:  

• Michael Cornwall (author) 
• The Likeability Trap by Alicia Menendez (book)

Link to show transcript here.

Episode sponsors:  

• HERdacity   
• Moonray 

Looking for additional resources on this topic? Check out our blog post “The Ultimate Guide to Setting (and Achieving) Your Goals!” 

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