This episode we learn about the fascinating, fast-growing, sprawling world of esports with special guest Angela Natividad.

Angela is a co-founder of Hurrah Group, a passel of creative companies dedicated to esports and gaming, and advisory board member of Women in Games WIGJ, all of which give her an incisive first-hand perspective on this world that blends the play and popular culture of video games with the performance-orientation of sport and athleticism.

Our conversation spans gaming culture, esport stereotypes, the brand of sports vs esports, athleticism and health, the quirks of intellectual property law & the business of esport - a freeranging conversation about part of the world I knew so little about beforehand.

I hope you enjoy our discussion. I’d love your feedback - please share encouragements and suggestions by reply or on Twitter - I’ll read every pixel.

And if you enjoyed it, please share - we want Here Right Now to grow :)

WM.

Links

* Angela Natividad @luckthelady / Instagram / LinkedIn

* Hurrah Group - the esports and gaming advertising agency

Credits

* Ed Mancey, Ross Breadmore & Georgia Tregear for first listens and essential feedback

* Jack McInnes & Ross Breadmore for editing and production support

* Lee Rosevere for intro music

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