The ABCs of Driving Results

-Assign
-Beware
-Communicate

The final key to success for us as leaders in driving results is to COMMUNICATE. 

Communication is a powerful, dynamic, two-way force that is vital and necessary. The life of your organization, your team, and your success depends on it. Communication sets the tone, determines culture, it can motivate and tear down, it can lift up and destroy, it can be productive or destructive.  Most importantly, communication drives engagement. 

The word “engagement” has become one of those corporate buzzwords in the last couple of years. Organizations have spent millions of dollars surveying their employees, measuring results, all in an effort to measure “engagement.” Why? What is it? If employees are engaged at work they are passionate about what they do, they want to come to work every day, they are connected to the company’s purpose and they understand their role in the mission statement, they are committed and connected to their co-workers. Why do we suddenly care so much about this? Because we’ve come to realize that if employees are engaged it will drive a better performance from them and our employee turnover will decrease. 

In the world of Social Media, “engagement,” speaks to how many people are interacting with your posts, your graphics, your topics, your content on Facebook, Insta, Twitter, Youtube, wherever you are posting content.  We’ve come to realize that the market is saturated with social media content and activity and that to really stand out, we need to ENGAGE with our audience, not just have an audience. We measure followers and likes and re-shares and re-tweets. Why? Because we are convinced that it will ultimately drive sales of whatever we’re selling and by acquiring and retaining loyal customers to our brand. 

Both of these examples measure and focus on engagement because ultimately we believe that if people are paying attention they will stay committed to us.

We want the same thing in our organizations when it comes to our strategic initiatives and priorities. We need engagement. We need our staff to have passion, focus, commitment and loyalty to our projects. This will keep them connected to the goal and will drive performance and results. 

How do we leverage communication to drive engagement? We accomplish this by being:

1. Consistent
2. Concise
3. Relevant
4. Authentic

Visit www.kellybargabos.com to listen to all past episodes and/or connect with Kelly.