In this conversation, Lolo Fisher interviews Amalia, an esthetician and entrepreneur, about her journey in the beauty industry. They discuss the impact of online media on the industry, the challenges of entrepreneurship, and the importance of balancing work and personal life. Amalia shares her experiences of building and evolving her business, as well as the lessons she has learned and her personal growth. They also explore the topic of separating personal identity from business and Amalia's current stage in her entrepreneurial journey. The conversation concludes with Amalia's recommendation for young women interested in the beauty industry. In this conversation, Amalia and Lolo discuss various aspects of the beauty industry and entrepreneurship. They highlight the underrated nature of the beauty industry and the positive impact it has on women's lives. They share funny and surprising stories from their experiences in the industry. Amalia provides insights into the challenges faced by beauty service providers and the importance of social media marketing. They discuss the rise of faceless social media and the value of building a personal brand. They also explore trends in the beauty industry and the definition of natural beauty. Amalia emphasizes the need for community over competition in the industry and offers advice for young female entrepreneurs to invest in themselves, prioritize joy, and build relationships.