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Your Roadmap to 2024 Career Success

Your Roadmap to 2024 Career Success

Released Wednesday, 7th February 2024
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Your Roadmap to 2024 Career Success

Your Roadmap to 2024 Career Success

Your Roadmap to 2024 Career Success

Your Roadmap to 2024 Career Success

Wednesday, 7th February 2024
Good episode? Give it some love!
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Episode Transcript

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kroger.com. Kroger, fresh for everyone. Restrictions apply, seaside

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for details. restrictions apply, see site for details. I

1:06

actually have time blocked off on my

1:09

calendar like once a month. It's an

1:11

hour. Sometimes I don't even take the

1:13

full hour where I really tune into

1:15

what's energizing me and what's draining me

1:17

in my work and

1:19

how can I figure out a way to

1:21

lean into the stuff that's energizing and

1:24

how can I let go of the stuff

1:26

that's draining. Hey

1:34

everyone, I'm Jean Chatsky. Thanks so much

1:36

for joining me today on Her Money.

1:39

So let me ask you a

1:41

question. How are you feeling specifically

1:43

about your job or your career?

1:45

Depending on what industry you're in,

1:47

you may be concerned about layoffs

1:49

or consolidation or a year that

1:52

just isn't going to be as

1:54

good as it was in the

1:56

past. A recent survey from

1:58

the folks at Bankrate. It revealed that

2:01

eighty eight percent of workers who

2:03

are worried about their job security

2:05

are planning to take action within

2:08

the next year. That includes everything

2:10

from searching for a new jobs

2:12

you asking for a raise to

2:15

thinking about, are considering relocation or

2:17

even just quitting. All together, these

2:19

workers are realizing that were in

2:22

uncertain times and are planning to

2:24

make positive career changes on their

2:27

own terms while they still can

2:29

and. the survey also found

2:31

people are changing jobs more frequently

2:33

than ever before fifty five percent

2:36

of the workforce looked for a

2:38

new job and twenty twenty three

2:40

that's up from to be one

2:42

percent in twenty twenty two we're

2:44

going to dig in some guy

2:47

that is and i know that

2:49

many of you have been goals

2:51

been career goals didn't business goals

2:53

that you are working to hit

2:55

in twenty twenty four and beyond

2:58

we are going to talk about

3:00

how you do that as well

3:02

and i'm so excited to be

3:04

doing it with friend hauser you

3:06

may remember france she was on

3:09

our show back in twenty eighteen

3:11

she is i'm beating career expert

3:13

a former fortune five hundred executive

3:15

author of the best selling book

3:17

the myth of the nice girl

3:19

as well as a companion workbook

3:22

embrace the work love your career

3:24

with has become the go to

3:26

curriculum for women's affinity groups nation

3:28

wide and before we jump into

3:30

the at the said can i

3:33

just say we love you guys

3:35

we love our her money podcast

3:37

community one of our listeners recently

3:39

wrote finance and invest in can

3:41

be daunting for us regular folks

3:44

that gene boy complex concepts down

3:46

to their essence and explains financial

3:48

matters in ways you can understand

3:50

if you're a regular listener and

3:52

you haven't left as a review

3:55

please take a second right as

3:57

a review on apple podcasts i

3:59

know It sounds silly but these

4:01

things really do make a difference and

4:04

you might hear yours on the next

4:06

episode And now let me

4:08

welcome Fran Houser back to the show. Hey

4:10

Fran. Hi, Jean. It's so nice to see

4:12

you. Oh my gosh It's so nice to

4:14

see you too. It's been it hasn't been

4:16

since 2018. We saw each other I

4:19

think was in DC actually at

4:21

a conference. Do you remember that? Yes

4:25

Was it I think it was one of the conferences for

4:27

women and it may not have been DC It may have

4:29

been a different city somewhere across the country But

4:31

I do remember sitting with you and signing

4:33

books at the same time. So nice to

4:35

see you So nice to see

4:38

you. I can't believe it's been six years since

4:40

2018 though I know

4:42

well for my listeners who are newer

4:44

or who aren't familiar with you You've

4:46

done a so many different things Tell

4:49

us a little bit about your career

4:51

path and bring us up to date

4:53

since the myth of the nice girl

4:55

Yeah, well, I've had a very long

4:58

and varied career. That's

5:01

for sure You know, I spent many

5:03

many years in corporate gene you and

5:05

I were at timing together Where

5:08

I ran digital for brands

5:10

like People magazine and in

5:12

style Entertainment Weekly Such

5:15

a fun job and you know, I was an

5:17

executive at that company I

5:19

left corporate about 12 years ago and

5:22

moved into startup investing and

5:24

I've now invested in over

5:27

35 female founded companies which

5:29

has been really amazing I've

5:32

written two books as you mentioned

5:35

and so now like this is what my professional

5:37

life looks like I first of all, I always

5:39

like to say I'm the multi-hyphenate and I feel

5:41

fortunate actually to be able to work on Projects

5:44

that really feed me and to work with

5:46

people who I really love to work with

5:49

Where I'm spending most of my time right now is

5:51

on my thought leadership platform, which is all

5:54

around Really helping women

5:56

create careers that they love while staying true

5:58

to themselves and I do that through

6:00

my books and through speaking and my

6:02

digital content. And I also have a

6:04

business called Bookbound, where I

6:06

help aspiring authors get their books out

6:09

into the world, so get them published

6:11

and help them with their

6:13

launch plans. So I've really kind of

6:15

pulled back on the startup investing as

6:17

of last year and really focusing more

6:19

on this thought leadership platform and on

6:22

Bookbound. So that's where I am today.

6:24

Well, and Bookbound, by the time

6:27

this episode launches, will be a

6:29

podcast. And our listeners who have

6:31

aspirations of publishing a book someday should

6:34

100% tune in. Yeah,

6:36

I know. I'm so excited. It's been

6:38

really fun. We're just wrapping the first

6:41

season. And it's just intimate

6:43

conversations with successful female nonfiction authors about

6:45

their publishing journeys. You know, like how

6:47

did they find their agent? How did

6:49

they get the, you know, how did

6:51

they land the deal if

6:54

they decided to go a different path,

6:56

the non-traditional path, maybe a hybrid publisher,

6:59

or self-publishing? So it's been such

7:01

an incredible learning experience for

7:03

me. And

7:05

it's just really been a lot of fun.

7:07

So I'm excited for it to be out

7:09

in the world. As an author myself, I

7:11

can't wait to listen and see what sort

7:13

of lessons are there to be just

7:16

soaked right up. So very,

7:18

very exciting. Congratulations on that.

7:21

Thank you. So since you

7:23

and I have talked COVID,

7:25

right? I mean, COVID existed.

7:27

It still exists. We live

7:29

in this world that's kind

7:32

of sort of remote, hybrid.

7:35

You have to come back to the office. Where

7:37

are we right now in the scheme

7:40

of how we are being

7:42

asked to work? Yeah, it's still

7:44

a little bit all over the place. I think

7:47

there is definitely, I would say,

7:49

more hybrid than there was even

7:52

a year ago where companies really

7:54

do want to see their employees

7:56

physically at work, even if it's

7:59

not fiber. days a week, some

8:01

portion of the week. And

8:03

that's been a huge adjustment for people, especially

8:05

I talk with, and

8:08

I work with a lot of moms and it's been a

8:10

huge change for them, right? Because they

8:13

went from being able to work completely

8:15

remotely and have all that flexibility. They

8:17

gave up their caregivers and now it's,

8:19

Oh, okay, wait a second. Like I

8:21

have to find a caregiver again. I

8:23

have to figure out like what this

8:26

is going to look like. So it's

8:28

been a big adjustment for people. And

8:30

what's interesting is the other kind of

8:32

big, I don't even want to say

8:35

trend, but the big thing that I'm

8:37

hearing from senior HR

8:39

leaders at these big

8:41

companies where I go in and do these

8:44

talks, this is the consistent thing

8:46

that I'm hearing is that for people that

8:48

are in the earlier parts of their careers,

8:50

say like the first 10 years of their

8:52

careers, there's more of an

8:54

expectation from these people

8:56

that their manager is going to

8:58

figure out their career for them.

9:00

That's interesting. Which is like really

9:02

interesting. And it's like something I

9:04

can't tell you how many companies

9:06

have said to me. Can

9:09

you, when you come in and you do

9:11

your talk, can you cover this idea of

9:13

like owning your career and really

9:16

having agency over your career and

9:18

like what that looks like and

9:21

not relying on other people to

9:23

figure it out for you. And

9:25

it literally came up twice last week in prep

9:27

calls that I had. So I'm

9:30

not sure if that's COVID related or

9:32

related to other stuff going on in

9:34

our culture, but that's a

9:36

really interesting kind of theme that I've been

9:39

seeing. I'm wondering if it's, and

9:41

I'd love you to sort of explain

9:43

a little bit more of what that

9:45

means when you ask your manager to

9:48

chart your career. I'm

9:50

wondering if it's related at

9:52

all to helicopter parenting, right?

9:54

If this is the generation

9:56

where their parents charted their

9:58

course and now. they're looking

10:00

to the next person with seniority

10:03

or power to essentially step into

10:05

that role. Yeah, you know what?

10:07

I think it's a really great

10:09

point and from a technology perspective,

10:12

right, because of these phones where

10:14

even as a parent I have

10:16

two kids in middle school and the

10:18

fact that I have 24-7 access to their grades

10:22

is so bad. I

10:25

don't think it's a good thing, right? And

10:27

I really have to hold myself back from

10:29

checking all the time because they need to

10:31

be the ones that are checking, they need

10:34

to be the ones that are staying on

10:36

top of their grades. And you know there's

10:38

all these great books that have been written

10:40

about even when kids then go to college

10:42

and their parents are still involved, right?

10:45

Julie Lythcott Haynes wrote a

10:47

great book about this. She was the

10:49

Dean of Freshman at Stanford University and

10:52

she said she couldn't believe how

10:54

many parents were reaching out to

10:56

her because their kids have access,

10:59

24-7 access, to their parents

11:01

through these phones, right, where they're constantly

11:03

texting them. And right, so you're right,

11:05

is this the next, is this the

11:07

next stage? Now like you're in your

11:09

career and you've always had somebody there

11:11

kind of guiding you and making

11:13

sure that you don't fall. So what is

11:16

your advice to these,

11:18

I assume they're fairly entry-level,

11:20

younger people first decade of

11:22

their career. What are you

11:24

saying to them about taking agency and

11:27

how do you get the

11:29

confidence to decide that the

11:31

move that you think you want

11:33

to make for yourself is really

11:35

the right move then you can

11:38

in fact take that step? Yeah,

11:40

I think a lot of it

11:42

is about proactively creating

11:45

your own opportunities and I just

11:48

think about those moments in my career

11:50

where, I mean I'll give you an

11:52

example, like back when I was at

11:54

MoviPhone, this was so long ago, right?

11:56

Oh my god, Mr. MoviPhone, so long

11:58

ago, but you know, we launched the

12:01

website, moviephone.com, and I

12:04

remember having a conversation with someone on

12:06

my team where we realized that there

12:08

was this huge revenue opportunity that was

12:10

just like, we were just leading money

12:12

on the table. And we went

12:14

to my boss and we said, you know, we want

12:17

to do something about this. And he

12:19

said, go do it. Like the two of

12:21

you just focus on this one thing and

12:23

see what you can do. And

12:26

25% of our revenue the following year ended

12:28

up coming in through this one channel. And

12:31

it's like it's those moments of really

12:33

being intentional and understanding

12:35

what's going on in the world and

12:38

how does that impact your business? And

12:40

is there a way to capitalize on

12:42

it? And not just like sitting back

12:44

and waiting for things to come

12:46

to you, but like really being

12:48

proactive, being ambitious, raising

12:50

your hand. If there's high profile projects

12:53

going on all around you, and you're

12:55

not on one of those project teams,

12:57

raising your hand to be on one

12:59

of those teams, because you

13:01

want your work to be visible. You

13:03

want to be top of mind for

13:05

people, right? Yeah, for promotions for. So

13:07

I think so much of the gene

13:10

is like just getting out of this

13:12

autopilot mode and being really

13:14

intentional and being really

13:16

proactive. And I

13:18

think tactically speaking, like what this has

13:20

looked like for me over the years

13:23

is I actually have

13:25

time blocked off on my calendar, like

13:27

once a month, it's an hour, sometimes

13:29

I don't even take the full hour,

13:31

where I really like tune into what's

13:33

energizing me and what's draining me in

13:35

my work. And how

13:37

can I figure out a way to lean

13:39

into the stuff that's energizing? And how

13:42

can I let go of the stuff that's

13:44

draining? And when you do that, like

13:46

when you take that kind of action,

13:48

it creates space to really

13:51

help you unlock new opportunities.

13:53

So it's that it's doing that reflection,

13:55

it's getting out of that autopilot mode

13:57

and doing that reflection. done

14:00

that exercise but I am doing it

14:02

if not today then later this week

14:04

because I need this. I'm

14:06

thinking about I know the things that are draining me

14:08

and if I could get rid of them, which I

14:10

think I probably can or at least get rid of

14:12

them to some degree, it's a huge possibility.

14:16

It is and put them on your to-don't

14:18

list. I always have a to-don't list and

14:21

what's really so amazing about having

14:23

things on a to-don't list, I'll

14:25

give you an example. Right

14:28

now I'm not taking on any new board

14:30

roles and I have

14:33

to tell you it makes it really easy when

14:35

someone reaches out to me and asks me to

14:37

consider a board seat because my

14:39

response is just I decided to not

14:41

take on any new board roles this

14:43

year. The way that

14:45

the person receives it then is that it's

14:47

nothing personal. It's a strategic decision that I

14:50

made. It's like making decisions

14:52

around the projects, the initiatives that you're

14:54

just, it's no for now. I could

14:56

always revisit it in three months, six

14:58

months a year but these are

15:00

the things that I'm not going to do right now. The

15:03

other things that can go on your to-don't

15:05

list are behaviors that no longer serve you.

15:09

Things like, I'll tell you for me, the stuff that

15:11

I've struggled with throughout my whole career,

15:14

people pleasing, over-preparing, even lately

15:16

I've been noticing the last

15:18

couple of months I've been

15:20

complaining more and it's so

15:22

draining and complaining about silly

15:24

little things. And I don't know,

15:26

I'm like why am I doing that? It's

15:29

just so silly but it's like being aware of

15:31

it and nipping it in

15:33

the bud. It's like just

15:35

really, it's that hyper-awareness. Talk

15:37

to me about over-preparing because

15:39

I think over-preparing is such

15:42

a female trait. I

15:44

am 100% guilty of this. I

15:46

spent four hours this weekend Writing

15:49

a speech that I've essentially given many,

15:51

many, many times. You know, I mean

15:53

I was taking different pieces. I needed

15:55

an extra 10 minutes but could I

15:57

have probably gotten up there and wing

15:59

it? Oh yes yeah it is definitely

16:01

a male female thing. I see it

16:03

my whole entire career and there is

16:05

a known that you'll really appreciate us

16:07

when we were at times and I

16:09

had just come back from my first

16:11

maternity leave and I had an idea

16:13

for a new product and just to

16:15

talk about to socialize the idea with

16:17

my boss. I spend forty hours putting

16:19

a powerpoint act together to go in

16:21

and have a preseason and I I

16:23

watched a male colleague of mine who

16:25

I adore and Luz literally. I swear

16:27

to you I watched him to knock

16:29

on her door, go and sit down

16:32

and have a ten minute conversation with

16:34

her. She had it's like three soundbites

16:36

in his head because he had his

16:38

own thing that he wants. talk to

16:40

her about Ray and week. That's the

16:42

difference Right there. it's I was. It's

16:44

formally pitching. I wasn't asking for money

16:46

of isn't going to the Cfl would

16:48

ask for money. I was just socializing

16:50

and idea why am I putting a

16:52

powerpoint that together He now. It's like

16:54

stating that like the perfect example where

16:56

you know there's so many times where

16:58

you could have spent an. Hour probably

17:00

instead of for yeah. Now I

17:02

could have spent two hours instead

17:04

of forty. And mean, so it's

17:06

it's is really having a mindset that's

17:09

more like good enough is a

17:11

good enough and I'm working on

17:13

that either. Working on that for

17:15

years, but I'm like really really focusing

17:17

on that I put over the

17:19

weekend. I had a proposal that

17:21

I needed to together and they

17:23

ask for a rough sketch. As

17:25

a proposal and the old me would

17:28

have been like know it has to

17:30

be perfect they said rough sketch like

17:32

you know what this is gonna be

17:34

a rough sketch it's gonna be bullet

17:37

points. Yeah it's getting new ranges of

17:39

opportunities known. saying it's like let it

17:41

be more the conversation I just I

17:44

in the process of that working on

17:46

nipping at a new book and I

17:48

had a meeting last week with my

17:50

age and ten with some other people

17:53

on the team and I had put

17:55

together. not a full proposal but

17:57

some thoughts right and i actually

17:59

just sent it out saying this

18:01

is something for you to react to. Beautiful.

18:03

And even if I had done the entire

18:05

thing the upshot would have been the same.

18:08

They would have said we need a little

18:10

time to react. So yep and the other

18:12

thing I noticed too because I'm also working

18:14

on a book proposal is send

18:16

like pieces at a time. There's

18:18

this like perfectionism that I have to fight this

18:21

like urge of like I just want the whole

18:23

thing done and I want it to look

18:25

beautiful and for it to be cohesive and

18:27

just want to send the whole thing in.

18:29

And I literally I'm doing the same thing

18:31

with my agent where it's just section by

18:33

section and even if I'm like 80% of

18:35

the way there on the section I would

18:37

rather send it in because she's gonna give

18:39

me feedback. Yeah right. Work-life

18:42

balance is another thing

18:44

that I think we're still hearing an

18:46

awful lot about. There was a survey

18:48

last year came from the Muse. Work-life

18:51

balance it said is so critical that

18:53

more than half of people said there

18:55

is no amount of pay increase that

18:57

would persuade them to sacrifice it. So

19:00

this is a notion that I hear from

19:02

I hear it from my kids. So my

19:05

kids are a little bit older than yours

19:07

specifically not so much from my daughter who

19:09

our listeners know because she does our mailbag

19:11

segment with me. But from

19:13

my son who is almost

19:16

30 and works a

19:18

job where he's remote a couple

19:20

of days a week and in

19:22

the office a couple of days

19:24

a week and he said if

19:26

the job said to him you

19:28

have to be in every day

19:30

he would not do that job.

19:33

Where do you think that work-life

19:35

balance fits into the equation and

19:37

specifically into the financial equation, the

19:39

ambition equation, the success equation? Yeah

19:41

look I think it's people just they don't

19:44

want to sacrifice that balance. I just think

19:46

about going back to like parts of

19:48

my career where I remember even just

19:50

asking to work from home like one

19:52

day a week and it was like

19:54

a hard and fast no because I

19:56

was a senior executive and the

19:59

precedent that it would and write all of

20:01

that. And it's interesting, I

20:03

ended up leaving. That's why I left corporate

20:05

because I needed, I wanted to create a

20:08

more flexible professional life for myself because I

20:10

wanted to see my kids. And that was

20:12

really important to me, right? And I feel

20:14

a lot of people are in that same

20:17

boat. They're not willing to give up

20:19

that time with their family, with their friends,

20:21

traveling, doing whatever it is that fills them

20:23

up as a human being. They don't wanna

20:26

give that up. So I

20:28

totally get that. I do think that companies

20:30

because of COVID are so much more flexible

20:32

than they used to be. Could you imagine

20:34

somebody now saying you can't work from home

20:37

one day a week? No, but I hear

20:39

what you said. I was

20:41

so fortunate early in my career when

20:43

I had my first child. I was

20:46

not at timing yet. I was at

20:48

Smart Money, which was Hearst and Dow

20:50

Jones. And my boss, who's

20:52

now the CEO of the Hearst Corporation,

20:54

basically said, I have decided that I

20:56

am going to be a good place

20:58

for working moms. How many days a

21:00

week do you want to work from

21:02

home? Amazing. And I was able to

21:04

do that my entire career. Now, the

21:06

flip side of that was that it

21:08

was really clear that I was gonna

21:10

be a writer and not

21:12

be an editor because writers could

21:14

be independent and editors, not so

21:17

much. And that was the track

21:19

that I followed for years, for

21:21

decades. So it's not that

21:23

there weren't choices to be made, but

21:26

at least I had the choices. Yeah,

21:28

I know, which is amazing. I mean,

21:30

look, I think so much of it

21:32

comes down to creating

21:35

value for the organization. As

21:37

long as you can show

21:39

that you will create a ton of

21:41

value for the company, that actually

21:43

you'll probably create more value in

21:46

a hybrid role or in a remote or

21:48

whatever it is that you're asking, and

21:50

you demonstrate that, then any manager is

21:52

gonna be like, okay, great, right? I

21:54

think that the challenge is when the

21:56

value's not there. The value's there,

21:59

great. And

22:01

then obviously the financial piece of it

22:03

is commensurate with that, right? But yeah,

22:05

I always go back to are

22:08

you creating value for the company that

22:10

you work for? What does that look

22:12

like? And I'm always encouraging people to

22:14

really think about what are the company's

22:17

bigger priorities and is are you working

22:19

on at least one project that is

22:21

like deeply aligned with

22:23

those priorities? I think that's really

22:25

critical like when you look at your calendar and you

22:27

look at your to-do list and you look at where

22:30

your time is Going because again it

22:32

goes back to like being visible even

22:34

if you're not there You're still visible

22:36

because you're working on a project that

22:38

the executive team really cares about So

22:41

I think that's that's another piece to

22:43

just kind of think about I started

22:45

the show talking about the huge number

22:47

of people That are looking for new

22:49

opportunities I want to come back and

22:51

talk about some advice for them But

22:53

before we do that, I also want

22:55

to tell everybody that the her money podcast is

22:58

now whoo-hoo We are on YouTube. So

23:00

don't forget to subscribe to our channel.

23:02

It's at her money You'll get notified

23:04

about all the new episodes. You can

23:06

let us know what you think about

23:08

those episodes in the comments We like

23:10

comments. So thank you for that. We

23:13

are going to take a quick break

23:17

Her money is proudly sponsored by Edelman

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checkup today We're

23:53

back with Fran Houser author

23:56

of embrace the work love

23:58

your career We

24:00

we started fran with this notion that

24:02

fifty six percent of people said they

24:05

were looking for new jobs. In Twenty

24:07

Twenty Three, Learn into the New Year.

24:09

Many people may be refreshed saying that

24:12

job search if you're if you're diving

24:14

into it with a server at this

24:16

point would he say to people who

24:19

are ready. To make a change? How.

24:21

Do you have you know that center? we've had

24:23

a you know if he said state your current

24:25

company and look for a new opportunity Worst the

24:28

best place. To start these days. Yeah.

24:30

Well the first thing I would recommend

24:32

that the you do is if you're

24:35

in a place where you're just a

24:37

happy like you're not, you're not feeling

24:39

fulfilled. But the environment is not toxic

24:41

like if the is, it's a toxic

24:44

environment. My advice so is lucky to

24:46

get out of there as quickly as

24:48

possible. Rights. But it's It's not a

24:51

toxic environment and it's is your feeling

24:53

a little bored years. If you're getting

24:55

that it's I encourage people to stay

24:58

in the job while you're looking for.

25:00

Your next thing and I want to

25:02

be clear about that because I can

25:04

tell you like how many times people

25:07

such a hamster the quit and for

25:09

the clear to them in look for

25:11

the it's cyclical see environment is that

25:13

toxic Just stay while you do your

25:15

outreach while you're because it's all about

25:17

relationships right as far, reaching out people,

25:19

letting them know that you're thinking about

25:21

your next chapter, asking for their advice

25:23

there and pilot asking them to introduce

25:25

you to other people. Who might be

25:27

helpful in? It's all about people. I only

25:30

say that it's all about people. It's not

25:32

about your skills. really as much

25:34

it's just about like reaching out

25:36

to people in your world's that

25:38

can be helpful in one way

25:41

or another i often find that

25:43

people think it's an emphasis and

25:45

to network gets an imposition to

25:47

ask were not as comfortable on

25:49

the telephone as least to be

25:51

many of us emails tend to

25:54

go into the void if he

25:56

did leave a voicemail nobody checked

25:58

said i mean How do

26:00

you encourage people to get comfortable with

26:02

this as somebody who I know gets

26:04

asked for advice all the time? I

26:06

have to tell you that this is

26:08

the biggest thing that I would say

26:10

is, especially for younger people, don't

26:13

wait until you need the person to

26:15

engage. Don't wait until you

26:18

need the person to engage with them. And

26:20

here's the thing. I love, I have

26:23

a lot of younger people in my life

26:26

and they're the ones that are very

26:28

engaged with me, even on social media.

26:31

They might share something that I post.

26:33

They'll comment. They'll, you know, they'll reach out every once

26:36

in a while and say, Fran, I'm like working on

26:38

your book. I love it so much.

26:40

I just recommended it to a few other people. Like

26:42

those are the people that have this consistency in my

26:44

life and they're engaging with me. So

26:46

when it's time for them to think about their

26:48

next chapter and they reach out

26:50

to me, it's a no brainer for me

26:52

to help them. It does feel

26:54

a little bit, I don't even

26:56

know what the right word is to use, but

26:59

I don't love it when people like just reach

27:01

out, like out of the blue, you know, and,

27:04

and ask for help just because I

27:06

feel like it just feels very transactional

27:08

like to me. So I think

27:10

my biggest advice to people is don't wait until you

27:12

need the help. Think about the people that are in

27:14

your life. They're in your network. Are

27:16

there very easy ways that you can engage

27:19

with them and be helpful to them

27:21

so that when it's time for them

27:23

to be helpful to you, like they'll

27:25

do it wholeheartedly and not just because

27:27

they feel like they have to because

27:30

you're a family friend or because you're

27:32

right. So that's like my

27:34

biggest thing is like, don't wait until

27:36

you need it. You know, like it's

27:38

like it's that relationship building, right? Yeah,

27:40

it is. And it's also, I think

27:43

this personal brand building that kind of

27:45

has to go on throughout

27:47

the stages of our career. I mean,

27:50

you're really interesting. As you said,

27:52

you're a multi hyphenate. You've done

27:54

a lot of very different things,

27:56

but your ethos is present in

27:59

all of. them for

28:01

people who are trying to cultivate

28:04

their own brand. What

28:07

are the pieces? I mean, it's not as simple

28:09

as putting up a website where people can find

28:11

your work or maybe adding to your LinkedIn. It's

28:13

more than that. Yeah. And look, I think it

28:15

really starts with like, what do you want to

28:17

be known for? Like, what do

28:19

you want your brand to be? Because

28:22

it could be a softer thing. Like for me,

28:24

like I think

28:26

right now my brand is really

28:28

around my nice girl, leading with

28:30

kindness and strength and loving

28:32

your career and doing that while staying true

28:35

to yourself. But there have been other times

28:37

in my career where when I was at

28:39

Coca-Cola very early on in my career, my

28:42

personal brand, you'll really relate to this gene,

28:44

was all about being able to take complex

28:48

information and simplify it

28:50

and make it really digestible because I

28:52

worked in financial reporting. And

28:55

that's what I became known for literally like

28:57

I got this promotion and I asked, why

28:59

did I get this promotion? My boss said,

29:01

it's because you can do that. You can

29:03

take really complicated stuff and simplify it. And

29:06

that was my brand and that was more of a

29:08

heart skill, right? But it's like, it starts with kind

29:10

of what do you want to be known for? What

29:12

do you think your, what is your zone of genius? What

29:14

are you really, really good at?

29:17

Like, what's your superpower? And if you don't

29:19

know, ask people like, even ask your friends

29:21

and colleagues to describe you in a few

29:24

words, what would they say? How would they

29:26

describe you? And I just

29:28

think it's really important in all of the content

29:30

that you create, whether it's a

29:32

website, whether it's social media, that

29:35

ethos is there. It's consistent.

29:37

You have that, like you have that through line.

29:40

And I do think with social media,

29:42

and maybe I'm wrong on this, by

29:44

the way, because I'm not a digital

29:47

native. I do my best, but I

29:49

think it's important that your personal life

29:51

on social is reflective of the way

29:53

that you want to be seen in

29:55

the work world. I don't think that

29:57

people can separate them anymore. No, you.

30:00

can. Absolutely. 1000%. Because you know

30:02

that HR departments are looking,

30:06

they're looking at social media before

30:08

they send your application along.

30:11

So yes, being very thoughtful about what

30:13

you're posting, I think that's a huge

30:15

part of it. And it's a big

30:17

transition for people when they go like

30:19

from high school to college, you know,

30:21

and from college out. Yeah. And that's

30:24

college out. So yeah, I

30:26

think that's, that's a huge part of it. What

30:28

are you looking forward to in 2024? Oh, gosh,

30:31

well, one of the things that I I've

30:34

really loved since I left corporate is the

30:36

fact that I can just like plant all

30:38

these seeds and just see which are the

30:40

ones that take off and then like really

30:42

kind of like lean into those but I

30:45

love the idea that I can try a

30:47

bunch of different things and see it sounds

30:49

good. We call it throwing spaghetti against the

30:51

wall but same same notion you see what

30:53

sticks you see what takes off you see

30:55

what you enjoy. It's important. Where can we

30:58

find more of you? Where should we look

31:00

for the podcast? Yeah,

31:02

so franhauser.com and

31:04

then also bookboundco.com,

31:06

which is where all the podcast information will

31:08

be. We are tuning in franhauser. Thank

31:10

you so much. Happy New Year. Thanks, Jean.

31:12

Happy New Year. Before

31:16

we dive into our mailbag

31:18

a quick word from our sponsors.

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Have you ever wished that you had

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32:23

guys, it's Jean. I want to tell

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you about another podcast I think you'll

32:28

love because I love it, Freakonomics

32:31

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32:33

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32:37

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AI has a sense of

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32:54

you are curious like me and just

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looking to better understand the world around

32:58

you, you will find it on Freakonomics

33:01

Radio. Listen wherever you get

33:04

your podcasts. And

33:07

we are back for our

33:09

mailbag with my daughter Julia

33:11

Chatsky. Good morning Julia. Good

33:13

morning bright and early over here.

33:15

It is bright and early but

33:18

that's a good thing. It's not

33:20

even so bright honestly. No, kind

33:22

of muggy out. We're having a

33:24

little gray stretch but it's spitting

33:26

outside so I can't run outside this

33:29

morning. I have to run on the

33:31

treadmill which numbs me out. But

33:33

Julia's been sending me a whole

33:35

stream of selfies with Julia with

33:38

a red face. They're sweaty selfies.

33:40

Well they, you are going to,

33:42

where are you going? You going

33:44

to Orange Theory or are you

33:46

going to SoulCycle? You're exercising more.

33:48

I'm going to Orange Theory. Do

33:50

you like it? I

33:52

don't like it but I'm doing

33:54

it. Alright do you like

33:57

the feeling of having done it?

33:59

Yes. I don't like waking up for it. I

34:02

don't like the thought of it, but

34:04

I feel good after. And I feel

34:06

sore after. I feel

34:08

sore today. I went

34:10

to the gym yesterday and we did

34:13

a lot of squats. Just like a lot of sets of squats. And

34:18

so today my, I guess the official

34:20

term is glutes. My glutes are

34:22

a little bit sore. This is why you are 26 and

34:24

I am almost 60. This

34:27

is just the difference. Can

34:29

you believe my mom was 60? You're almost 60

34:32

or so old. Thank you. Let's

34:34

take a question before I get mad and hang

34:36

up. Our first question today

34:38

comes from Maggie. She

34:41

writes, Hi, Jean and team. I'm

34:43

a big fan of your podcast. So

34:45

thank you. I keep hearing about how

34:47

I should move my savings into a

34:49

high yield savings account where

34:51

I can achieve higher APY of up

34:54

to 4% to 5%. Can

34:57

you explain how these high yield

34:59

savings accounts work and how banks

35:01

are able to provide these returns?

35:04

Are they reinvesting or lending money

35:06

in those accounts someplace else? Or

35:09

is the benefit of having your account

35:11

with them and potentially other products worth

35:14

providing that back? What

35:16

determines the percentages offered? Competition

35:18

with other banks? And

35:20

finally, is the rate updated

35:23

annually or at a certain

35:25

frequency? Thanks, Maggie.

35:28

Love this question, Maggie, because it

35:30

is beyond me why anybody would

35:32

have money in a plain vanilla

35:35

savings account these days. When

35:38

you could earn 12 times that

35:40

amount by putting your money in a high

35:42

yield savings account. And just to

35:44

sort of put this in perspective, if

35:46

you put money into a plain vanilla

35:48

savings account, the average interest rate you're

35:51

going to earn is 0.3%. But

35:55

like Maggie said, if you put it into a

35:57

high yield savings account, you could earn a total

35:59

of $1.5 million. could earn 12 times that,

36:01

4 or 5%. So

36:03

what's the difference? The difference

36:06

is how these accounts work.

36:08

High-yield savings accounts tend to

36:10

be at internet banks, at

36:12

FinTechs, sometimes they're at credit

36:14

unions which tend to be

36:16

a little bit, if not

36:18

a lot, more aggressive on

36:20

the interest rates that they're

36:22

paying to savers. But

36:24

because they're not your

36:26

traditional savings account, you

36:29

may be limited, for example, on

36:31

the number of withdrawals that

36:33

you can make per month. You

36:37

may also have

36:39

to transfer your money back

36:41

to a brick and mortar

36:43

bank, which you can do

36:45

online very easily before you

36:47

can pull it out using

36:49

an ATM card. There are

36:51

often no ATM cards associated

36:53

with these accounts. But

36:56

they are as safe as

36:58

traditional bank accounts. They come

37:00

with the same FDIC protection,

37:02

which means that if you

37:04

have up to $250,000 per depositor, that

37:10

money is guaranteed. There's no

37:12

way that you're going to

37:14

lose it. And that,

37:17

in my mind, makes these a complete

37:19

no-brainer. Now you asked how they make

37:21

money. They make money the same way

37:23

that banks make money on traditional savings

37:25

accounts. The banks don't hold on to

37:27

the money. They lend the money. And

37:29

so just think about it this way.

37:31

If a bank is paying you 4.5%,

37:36

and they go ahead and they turn around

37:38

and they loan that money to somebody who

37:40

has a car loan at 6 or 7%

37:42

or a mortgage at 5.5 to 6%, they

37:47

make a decent amount on that spread. They make

37:49

one to 1.5%. Now

37:52

they do that a whole

37:54

bunch of times. That's how

37:56

banks make money. And you're

37:58

right, banks are doing. and

38:00

credit unions are doing this for

38:02

competitive reasons. They want more deposits

38:05

so they can lend more money,

38:07

so they can make more loans,

38:09

and the cycle just continues. As

38:12

far as the last part of

38:14

your question, how often does the

38:17

interest rate get adjusted? It's not

38:19

on a set schedule. It really

38:21

follows the interest rate hikes and

38:23

the interest rate reductions that

38:26

come down from the Federal Reserve

38:28

Open Market Committee. So when short-term

38:30

interest rates go up, as they

38:33

have recently, we start to

38:35

see these rates go up

38:37

consistently. Every time the Fed

38:39

raises rates, these banks will

38:41

raise rates to stay competitive.

38:43

What we're expecting later in 2024 is

38:46

that these rates will start to go down. The Fed

38:48

is going to start to lower rates. Your rate

38:51

on your high-yield savings account will

38:53

start to come down. At

38:55

that point, when it looks like we're going

38:57

to start to see interest rates go

38:59

down, if you know that you're not going to

39:02

need this money for a year or two years,

39:06

that's the time to actually think about locking it

39:08

up in a CD so that you can capture

39:10

this 4.5% to 5% return for longer. But

39:14

for right now, love my high-yield

39:16

savings account and think it's a

39:18

really good idea for you. Mom,

39:21

is it a pain having to move money

39:23

back to your regular bank? It's

39:25

actually not a pain at all. I

39:27

do it all the time. I keep

39:29

money in a high-yield savings

39:31

account. I've been making contributions to a

39:34

specific high-yield savings account for the renovations

39:36

that we're doing on the house. At

39:39

the beach and every time the contractor asks

39:41

me for a payment, since I don't

39:43

have the ability to write checks on

39:45

my high-yield savings account, I just transfer

39:47

that money back to my brick and

39:50

mortar bank, and I send it out.

39:53

Generally, they say it could

39:55

take you a day or two to get the

39:57

money every time I've made a

39:59

transfer recently. I've had the money within an

40:01

hour. So I don't think it's much of

40:03

a pain at all. Sounds

40:06

good. We have another one. Our

40:08

next question comes from Laura. She writes,

40:11

Hi, Jean, I love listening to your

40:13

podcast and I value your advice. I've

40:15

recently been laid off job elimination from

40:17

a job that I was doing for

40:20

almost 10 years. Though I was frustrated

40:22

with the job and looking for something else, the

40:24

layoff came as a surprise. It's the

40:26

first time in 25 years that I haven't

40:28

had a job. I find myself 40 years

40:30

old trying to figure out what I want to do

40:33

with my life. I want to take a break and find

40:35

a career that I can love for the next 25 years.

40:38

So I'm thinking about switching careers. I want a

40:40

career that I can use to give back and

40:42

maybe do some good work in this world. I've

40:44

been thinking about becoming a financial coach.

40:47

I've always loved personal finance and I've

40:49

been privileged to have a good understanding

40:51

from an early age. I

40:53

would love to help people, particularly women,

40:55

find joy in their finances. Are there

40:57

any courses or paths you would recommend

40:59

that I could use to explore this?

41:01

How does one become a coach? Are

41:04

there programs or affiliations or licenses that

41:06

I need? I don't think I want

41:08

to be a full financial advisor. I

41:10

don't care to recommend products or invest

41:12

for others. I want to teach people

41:14

about money habits, budgeting, and behavioral

41:16

economics. Things they can use

41:19

in their everyday lives to make their

41:21

own decisions. This sounds a bit like,

41:23

how can I get your job? And

41:25

maybe it is on a smaller scale.

41:27

Thanks, Laura. Laura, I certainly

41:29

don't mind being asked how you can

41:31

get my job. I've been asked that

41:33

question many, many, many times and I

41:36

just find it flattering because I really

41:38

like what I am able to do.

41:40

I can also relate to your story.

41:42

I got laid off at 40. I

41:45

got fired from Money Magazine in a

41:47

round of cost cutting and reductions. And

41:49

it was a pretty shitty

41:52

year all around. My father died.

41:54

I got divorced. I got laid

41:56

off and I turned 40 and

41:58

I was really not. looking

42:00

forward to turning 40 because of

42:03

all of the other stuff that was

42:05

spinning around in my life. I'm

42:07

about to turn 60, actually,

42:10

and I couldn't think I was an idiot to

42:12

be apprehensive about turning 40

42:15

because 40 turned out to be pretty okay, but

42:17

that's besides the point. I

42:19

love the direction that you're thinking about

42:21

going, and there is a designation that

42:24

I prefer. It's

42:26

the ASC, which

42:28

is an accredited financial

42:30

counselor. You get it

42:33

from the AFCPE. You can

42:35

go to their website at

42:37

afcpe.org. That's the

42:39

Association for Financial Counseling

42:42

and Planning Education. And

42:45

it's a process. I mean, it's

42:47

essentially a three-year process to get

42:50

their certification. They require a lot

42:52

of hours of work

42:54

and rigorous study and testing.

42:58

But I got to tell you, when we

43:00

go out to hire coaches for our

43:03

Finance Fix Program, I look

43:05

for ASCs. I

43:07

have worked with them a lot in

43:09

the past, and I know that they

43:12

know what they're talking about. So

43:14

that's where I would send you.

43:16

And I would just say, because

43:18

this is a process, that I'd

43:21

encourage you not to sit on

43:23

the sidelines while you study

43:25

and plot your course to the

43:27

next move. Try to get a

43:30

job in some sort of an

43:32

ancillary field where maybe

43:34

you can pick up people

43:37

who are likely to

43:39

be clients or colleagues once you

43:41

hit the next phase of your life.

43:44

Good luck with all of that. Please let us

43:46

know how it goes. And once you get your

43:48

ASC, if you want to be a financial coach

43:50

for us, I hope that you'll reach out

43:52

and you'll send me your resume. And if you've

43:55

got any other money-related questions, we'd love to hear

43:57

from you. You can send them our way by emailing mailbag. at

44:00

hermoney.com or leave us a comment

44:02

on our YouTube page at

44:05

Her Money on YouTube. Jules,

44:07

thanks so much. Thanks so much for having me. And

44:10

now we're going to take a quick break. We

44:14

all know how important it is to keep your

44:16

eye on the money and not just your own.

44:18

To follow trends, track financial situations,

44:21

follow gains and losses, check

44:23

out the Yahoo Finance podcast.

44:26

Every day we'll give you a quick overview of the latest

44:28

market and financial news that you need to

44:30

know. You'll be able to hear about the

44:32

biggest headlines in the business world in three

44:34

minutes or less right after markets close. It's

44:36

perfect to listen to while you make another

44:39

cup of coffee or work out a new

44:41

budget. Check it out, Mom. Listen

44:43

to Yahoo Finance wherever you get your

44:45

podcasts. That's Yahoo Finance

44:47

wherever you get your podcasts. We

44:53

are back with your Money Tip of

44:55

the Week. From Netflix

44:57

to Stitch Fix, subscriptions are

44:59

probably costing you more than

45:01

you realize. According to a

45:03

recent study, the average American

45:05

spends $219 per month on

45:08

subscription services and that's more

45:10

than two and a half

45:12

times what they thought they

45:14

were paying. If you

45:16

suspect that I perhaps might

45:18

be talking about you, the way to

45:20

nip this problem in the bud is

45:23

to set aside a chunk of

45:25

time, 15, 20 minutes and go

45:27

back through your credit card

45:30

and your bank statements. Because subscriptions

45:32

happen on the regular, you should

45:34

be able to, by looking at

45:36

two months worth of statements, pick

45:39

up pretty much all of them.

45:41

When you get to anything that's

45:44

a subscription, ask yourself, is this

45:46

something I'm actually using or

45:48

is this something I just don't

45:50

need as often? Give you an example.

45:52

My husband and I subscribe to, this

45:54

is going to sound a little bit

45:56

crazy, but we live in an apartment

45:59

building. We subscribe. to a

46:01

subscription to Fresh Patch. Fresh

46:03

Patch is actually a patch

46:06

of real grass. It's sod.

46:08

It comes every few weeks

46:10

or every month and

46:13

when you don't feel like taking

46:15

the dog out late at night

46:17

or early in the morning, he

46:19

can actually do his business on

46:21

this patch but you can't keep

46:23

it forever. So we were getting

46:25

Fresh Patch every three weeks. I

46:27

did a subscription audit just this

46:29

past weekend and decided I

46:31

actually don't need it that often

46:33

and I pushed it back so

46:35

that now I'm only getting it

46:37

every four to five weeks. You

46:39

get how this works? Saving a

46:41

little money over the course of

46:43

an entire year. If you

46:46

need more help figuring out where your

46:48

money is going every month and how

46:50

much you need to save to meet

46:52

your 2024 goals, join us for the

46:55

next session of Finance Fix. We've got

46:57

two upcoming sessions we are really excited

46:59

about. One is a

47:01

pre-retirement checkup. The other focused on

47:04

young adults. Sign up

47:06

at financefix.com. Thanks so

47:08

much for joining me today on Her Money

47:10

and thanks to Fran Hauser for sharing how

47:12

we can land a career that we love

47:14

in 2024. If you

47:17

like what you hear, I hope you'll subscribe to

47:19

our show at Apple Podcasts. Please leave us a review.

47:21

We love hearing what you think

47:23

and by the way, so do the rest of

47:25

our listeners. Have you heard? Our

47:28

show is now on YouTube. If you

47:30

subscribe, like, and hit the notification

47:32

bell, you can stay updated on

47:34

our latest episodes. We'd also

47:36

like to thank our sponsor, Edelman

47:38

Financial Engines. Her Money is produced

47:41

by Hayley Pascolitis. The show is

47:43

mixed and mastered by CD and

47:45

Sound Studios. Our music is provided

47:47

by Video Helper and our show comes to

47:49

you through Megaphone. Check out

47:51

our new podcast, How She Does It, hosted

47:53

by Karen Feinerman for intimate cocktail

47:56

party style conversations with today's

47:58

most talented... and powerful

48:01

male leaders. This

48:03

podcast is also part of the

48:05

Airways Media Podcast Network. You

48:07

can find us and other shows like us at

48:09

airwaysmedia.com. Thanks for joining us

48:11

and we'll talk soon. you

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