Heroine: Women’s Creative Leadership, Confidence, Wisdom Podcast Image

Heroine: Women’s Creative Leadership, Confidence, Wisdom

An Arts, Design and Business podcast featuring Majo Molfino
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Discover female legends, badasses, and rule-breakers who will make you laugh, weep, and feel alive again. Eavesdrop on real, vulnerable, intimate conversations, like listening to two good friends talk over a cup of tea or glass of wine. We go deep.


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The Key To Your Clarity
I’ve asked many of you a simple question: Have you thought about striking out on your own and starting your own business (freelance, studio, consulting, coaching, company, startup, etc.) in the future? About 98% of you say yes. So, then comes the follow-up question: Well, how come you haven’t started today?What do you think is the most common response? While there are many excuses around readiness, and enjoying the stability, prestige, and recognition of your current job, the most common reason you haven’t started: you’re waiting for clarity. Some “I don’t know’s” that are stalling you: I don’t know where to focus, I don’t know which interests to pursue first, I don’t know where or how to begin, I don’t know where my strengths lie, and I don’t know if this can make money. What are the strategies you’ve used to gain clarity? Here are some I’ve heard:JournalingMore trainingsMeditationVision boardingConversationsRetreatsNothing, just waiting!Now, these are all lovely and needed strategies, but they’re far, far too passive. Sorry. You need a little fire under your butt. A little pep in your step. A little sprinkle on your latte (too much?).The good news is there is a method to this ambiguous madness. Designers (inventors, creatives, scientists!) have been using a method for a very long time. Designers know that clarity doesn’t come from waiting, it comes from making. What if you could define a project for yourself, and break it into prototypes you can test, in order to get clarity about whether it’s the direction you want, and in order to course-correct from there? Clarity comes from taking action first. You start with action. And the most powerful action you can take is to make something, throw it at someone, and see how they react. Now, even prototyping and testing has its fair share of vulnerability involved, doesn’t it? What if people judge you? What if you are the laughing stock of the whole class as you run around naked in that nightmare which has now become real life? That’s why in order to move into this approach, we also need to strengthen our creative confidence muscle (by learning how to manage fear and resistance). It’s the combination of understanding our resistance (e.g., doing the inner work) with the actual, making and testing of our ideas (e.g., doing the outer work) that will get us results.I’m really excited to personally invite you to my second pilot of IGNITE – a 12-week program that supports female leaders in defining, testing, and ultimately sharing their creative ideas and gifts with the world while working full-time. You don’t need to quit your day job, take on a huge financial risk, or make a crazy career pivot to design your purpose. By sharing your gifts, you design your unique creative purpose and translate that into actionable steps in your career. IGNITE IS FOR...A female, creative professionalA leader such as a manager, lead, director, or executiveBetween the ages of 28 - 40 Someone who wants to make a difference and have an impactAn empathic woman who cares deeply for others and the world Someone who is willing to invest time and money into up-leveling themselvesIT’S NOT FOR...A founder or entrepreneur already engaged in your creative purposeA coachA college or graduate studentSomeone who is not working (e.g., unemployed)Someone who thinks personal growth is too “woo woo”Someone who isn’t willing to put in the work and take action to design a better life WHAT WILL WE DO?Stage 1: Lose Good Girl & Fear Mentality (CLEAR)In this stage, we clear good girl mentality, fears, and excuses and replace them with new, empowering beliefs that you can carry forward into your life. Inner work and self-discovery is the foundation. Outcome: A unique Creative Badass Daily Ritual (CBDR) tailored to you so that you can reprogram any negative, fear-based beliefs about sharing your gifts through daily guided meditations, affirmations, and mantras throughout the program.Stage 2: Design Your Creative Purpose Project (CPP) (DESIGN)Here we design and define a timeline, three prototypes, and final launch date for a project that is rooted in your creative purpose (what I’ll call your “Creative Purpose Project”) based on the self-discovery above.Outcome: A CPP Brief which includes a timeline, launch date, and three increasingly challenging prototypes that encapsulate your creative purpose. Stage 3: Ignite Your Creative Purpose Project (IGNITE)In this final stage, we test our ideas with real people, get feedback, launch our CPP, and build our creative confidence. We gain clarity from ACTION.Outcome: New insights from putting your CPP into practice resulting in the formulation of a 12-month Creative Purpose Plan to take beyond the program, including your aspirational Creative Legacy Statement (e.g., “North Star”) you can carry forward.The 12-week journeyWeek 1: Setting Up for Success Week 2: Identify Fears & ExcusesWeek 3: Reprogram Fears & ExcusesWeek 4: Define Prototypes & LaunchWeek 5: Finalize Your CPP Brief Week 6: Run Prototype 1Week 7: Run Prototype 2Week 8: Run Prototype 3Week 9: Prototype Analysis & Prep for FinalWeek 10: Final Launch Week 11: DebriefWeek 12: Design 12-Month Career Action PlanFORMATA weekly group coaching call 12 weeks A curriculum & training with weekly assignments Communication and mentorship between sessions (e.g., Slack)For many years, I’ve guided private clients through this journey and am excited to offer it for the first time in a group format.If you’re curious to learn more and are ready to take action, then sign up for a free Creative Purpose Design Session by heading to my website- Majo.co and clicking Let's Chat (limited spots, available next week only) to experience some of this process. Let’s go!Excited to connect with you.
Managing Impostor Syndrome — Vanessa Larco
Hi Heroine,Imagine you worked so hard building a startup you really believed in and then it crashed. Would you keep going until you succeeded or give up?My guest today is Vanessa Larco who decided to keep going. When regulatory changes killed her startup she fled to Greece for two weeks, to swear off Silicon Valley forever. That’s when people there assumed, in her sad state, that she was a bride who had been left by a man at the altar – a wake-up call that lead her to stop mopping around and return the world of product and startups, which eventually lead her to receive an unexpected offer to become partner at a top venture capital firm, NEA. In fact, Vanessa is now one of the few female, Latina investors in Silicon Valley, which is a big deal. Women of color are the fastest-growing sector of the entrepreneurial market but they receive less than 2% of the capital because 99% of venture capitalists are men, particularly white men. There are so many products and services that never have a chance to get off of the ground because of the lack of diversity in this sector, which is why we need smart women like Vanessa on the inside. HIGHLIGHTED EXCERPT:Vanessa: I never thought I would be here.Majo: It sounds like it. Now, Vanessa, I know there are some listeners who might be thinking like “I could’ve never taken that role and would’ve felt like such an impostor”. Did you feel that or like you could learn it?Vanessa: Every job I’ve had, I’ve had major impostor syndrome and tons of anxiety, to be honest. I look back and realize I figured out a lot of things and there’s a lot of things I didn’t figure it out but I learned a ton in a very short amount of time. I’ve kinda just made peace with the impostor syndrome. I don’t think it ever goes away. I just think that now I’m aware of it and have the confidence in myself to be able to embrace it.
The Courage To Be Seen — Cathy Heller
Have you ever felt like the deck was totally stacked against you and it just made you more determined to succeed? This is one of the main themes for my guest Cathy Heller. She gets really real and vulnerable so grab your favorite tea and settle in.Her story so clearly shows the heroine’s journey from the dark hopelessness of being told she couldn’t succeed, that her sister was the talented one. The only time her parents paid attention to her was to complain about each other. Even after having been dropped by two record labels she refused to give up. Instead, she was scrappy and figured out how to create contacts with the people choosing music for television, movies, and advertisements. In her twenties, she managed to build a business making multi-six-figures a year and ended up running an online school to help other creatives do the same. She wrote an incredible book that comes out November 12th so make sure to snag a copy of Don’t Keep Your Day Job which talks about designing a way to contribute to the world that is personal and relevant to YOU. Her perspective of purpose being the opposite of depression has helped thousands understand that as humans, we are happiest when we are contributing to other people. HIGHLIGHTED EXCERPTCathy: What I did have was a cautionary tale. I had two parents who were miserable and a mom who didn't want to be here anymore with 911 calls and suicide hotline calls from her. So that was the driving force of “Oh I will not put my dreams on the back burner because it doesn't work. And I will not be invisible anymore or else I will be broken forever. So I have to do this. My life depends on it”.Majo: So, you decide to move to Las Angeles to pursue a career in music. And at this point are you writing your own songs?Cathy: Not really, maybe a couple, like I started right around then. I came out here and started to ask questions like “How do you get a record deal?” and I thought that was the only way to make a living was to get a record deal. I just started trying to figure out how to do it. My husband says I have the will of a small country like if I'm going to do something I commit. I ended up getting a record deal at Interscope and it was amazing. I remember being like “OMG! I’m here.” I was actually sitting with Lady Gaga at Sunset Sounds, which is a recording studio. She was recording Paparazzi and I had just gotten signed. I couldn't believe it; they were asking me like what kind of coffee I wanted and I was like “Wow, I'm the next person to record a record.” And then I got dropped from the label about three months later.

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    Podcast Details
    Apr 5th, 2016
    Latest Episode
    Nov 21st, 2019
    Release Period
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    34 minutes
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