If you are still counting leads as a measure of marketing success alert the authorities because someone has drugged you for the past 15 years. Shift your thinking and you'll start to capture relationships, not leads.
Memory is critical to any good marketer, you not only need long term memory to learn from your mistake, you must eschew short term memory to move on from your mistakes. One memory still haunts Kyle, a lead retrieval device in 2009 that really m