Episode Ten: StorytellingIn the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories a

Hidden Signs: Episode Nine

Jul 29th, 2020 20m 59s

Episode Nine: EthnographyIn this episode, I explore one of the most important and established methods in marketing research: ethnography. This method is a powerful tool used to reveal signs that are hidden, making them visible, turning the tak

Hidden Signs: Episode Eight

Jul 23rd, 2020 22m 55s

Episode Eight: MovementIn this episode, I still want to think about hidden signs, but in a different way: I want to talk about the complex interaction between sign systems and the physical environment, movement, and bodies.

Hidden Signs: Episode Seven

Jul 21st, 2020 22m 57s

Episode Seven: SocializationThis episode asks the question: if most signs are hidden, how do we pass them on? How do these sign systems become part of us? This is an important topic; it is part of enculturation or socialization. How do we lear

Hidden Signs: Episode Six

Jul 20th, 2020 22m 1s

Episode Six: Sign Value Part IIThis episode continues the discussion of one of the most important concepts in marketing and branding: sign value. I begin with history, as a thought-provoking illustration, and then move to the practical and mor

Hidden Signs: Episode Five

Jul 15th, 2020 19m 13s

Episode Five: Sign Value Part IThis episode discusses one of the most important concepts in marketing and branding: sign value. This is the first of a two-part series on this topic. In so many ways, sign value fuels our economy; the phrase is

Hidden Signs: Episode Four

Jul 10th, 2020 23m 40s

Episode Four: AuthenticityThis episode asks the question, “what is brand authenticity?” Everyone agrees that building brand authenticity is key in marketing, but what does it really mean? And what role do hidden signs play? This is one of thos

Hidden Signs: Episode Three

Jul 8th, 2020 27m 51s

Episode Three: What is Culture?This episode asks the question, “what is culture?” Understanding this rich and engaging concept is key to our understanding and exploration of hidden signs. History is a layering of hidden signs; these layers pil

Hidden Signs: Episode Two

Jul 2nd, 2020 21m 21s

Episode Two: The Paradigm WarsThis episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradigm and why it is so important in marketing and branding, we examine different paradigms and sel

Hidden Signs: Episode One

Jul 1st, 2020 16m 15s

Episode One: IntroductionHidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is meant by a hidden sign an

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