Mark (Mr. Noots) Effinger is Nootopia's Chief Product Officer and known as a world-renowned nootropic formulator.

After he had a health crisis in the early 90s that had him grasping at life from a three-year hypothyroid hypoglycemic crash and the death of my former wife in 2008 from a painkiller overdose, he started on the fast track to creating high-performance experiential nutritional supplements that could help reverse some elements of addiction and disease.

A surprising but encouraging by-product of these formulas based on novel nootropic stacks is that if you are healthy they can improve your performance and take it to nearly a superhuman level.