You’re probably well aware that your business needs a niche. You've likely come across this term before and you may feel really confident about who or what your niche is. Or perhaps you’re at a crossroads wondering if now is a good time to pivot into a new niche in order to revitalize your business.

Regardless of where you’re at in your journey, finding your niche is a must do in your business because it brings focus to your marketing and connects you with clients that are already looking for what you have to offer. But finding a niche isn’t always easy to do. 

On today’s episode of the podcast I’ve got Todd Howard on the show.

Todd is a Business Made Simple Coach and the founder of Grow a Niche Business. He’s created a framework that helps business owners find their ideal niche so they can form a unique identity and stand out from the competition.