While the regulated cannabis industry continues to flourish with record rates of year-over-year growth, Black ownership and representation have actually dwindled across the country. Cannabis for Black Lives (CfBL), born out of Cannaclusive, aims to eliminate the specific barriers still keeping BIPOC business owners from actively participating in the space. In this episode, we speak to Kassia Graham, Director of Community & Strategy at Cannaclusive and head of Cannabis For Black Lives' leadership team, on how cannabis companies of all sizes can work with CfBL and actively support Black-led organizations through hiring initiatives, meaningfully amplifying Black voices, and staying accountable to their corporate commitments.