In this episode of the High Ticket Online Course Podcast, our guest is Kevin Anson. He is an entrepreneur from San Diego, California. He was laid off from his corporate job at 30 and started his own successful video marketing agency. He is a video marketing expert who helps companies profit wildly through organic and paid video and has helped his clients generate tens of millions of dollars using his unique video formulas. Today, he shares some tips on how you can work with the people you want to work with and his secrets to creating a profitable online course.

The Video Producer

[1:22]

Kevin has been producing videos since about 2004 and has produced over 10,000 videos. He had the unique opportunity to get hired by Russell Brunson. They developed a relationship where Kevin was making videos for him and their company.

[2:17]

He had the opportunity to work with Grant Cardone, Brendon Burchard, Frank Kern, Dean Graziosi and Tony Robbins, and many others.

How to Land Rockstar Gigs

[3:32]

Kevin's advice is that if you are trying to get clients or work with certain people in the industry, offer yourself free. Kevin has done that countless times where he would approach somebody he wanted to work with and offer himself either a discount or for free.

[4:54]

Kevin's point is to let him prove himself first because he wants his clients to like him and his words. People couldn't say no to that so that what he did. It didn't matter how much he charged at that point.

[5:26]

If you are trying to get clients, just starting out, or if you've been doing this for a while, then approach people and have more of a giving heart than somebody who's looking to put your hand out and get money.

The Secret to Creating a Profitable Online Course

[6:54]

It took Kevin a while to come out with a successful course, but it's all about diligence. Not giving up is the biggest advice that Kevin has to say. If you launch your course, and it doesn't work, it doesn't mean that's your only chance. You get more than one chance to make a successful course.

[7:25]

It took Kevin a couple iterations, researching the market and figuring out what people really wanted. He spent a lot of time on Facebook and networking with people and figuring out what their struggles were, what their pain points were. It's just figuring out who you want to work with.

[8:06]

Kevin tried to launch a course where he would sell it to video people but it just didn't take off, and they didn't respond well to it. He was trying to teach them how to grow their video business, and the biggest friction point he had was the cost, so he went back to the drawing board and figured out who he really wanted to work with.

[9:02]

Don't give up. Model after what other people are doing in your industry who you've seen make a successful online course. What is their funnel look like? What are the videos that they're making look and sound like? Model after some of that stuff and don't be afraid.

[9:55]

If you're afraid of getting started, hire somebody that can do it for you and has done it before.

Follow Kevin Anson on:

The Video Formula:  https://lddy.no/ttf0 

LinkedIn: https://www.linkedin.com/in/kevinanson

Facebook: https://www.facebook.com/kevinansonHQ/

Youtube: https://www.youtube.com/channel/UCbIipdoqa9Ex4TDvaDl1LGQ

Instagram: https://www.instagram.com/kevinanson/?hl=en