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Episodes of Higher Ed Live
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In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service)
TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies.In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the plat
College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communiti
Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for
With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices
What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders?On this episode of Student Affairs Live, host Keith Edwards speaks with three
Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effec
What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role?On this episode of Student Affairs
When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only on
What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs
After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College,
“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But wh
Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To tr
How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones
The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors d
Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and
In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s
Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy,
Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations,
Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce movin
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentia
It’s 4:20 p.m. Do you know where your prospective students are?Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.With enrollment rates down i
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