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Episodes of Higher Ed Matters
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Vinay Bhaskara, CollegeVine co-founder and chief strategy officer, recently made a bold claim in his Forbes.com article, 2023 Was the Worst Year in the History of Student Search. We catch up with him in this episode of Higher Ed Matters, where
CRMs like Technolution’s Slate have revolutionized admissions offices across campuses, putting the ability to make data-driven recruitment and marketing decisions into the hands of admissions counselors. But what happens when those Slate-savvy
Employees want the freedom of a hybrid schedule. Employers want people back on campuses and in offices. Did the pandemic shift our values and leadership is simply out of touch? Is office flexibility unreasonable and harmful to the world of work
In this episode, Stephanie Reed, Founder of Aspire2Higher & the A2H Movement, joins the show! Tune in for this insightful discussion as we delve into the challenges faced by higher education professionals in 2023. Discover the impact of recent
While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you cou
“It takes a campus to recruit a student” has become the new “think outside the box.” But what does that really mean? Initial assumptions are the staff students interact with while touring campus or even those they will encounter during their en
College and guidance counselors are the unsung heroes of the college search process and genuinely understand this generation's needs and wants better than most. We invite two St. Louis-area college counselors, Ivy Hartman, Post-High School Coun
In this episode, we talk with Dr. Stefanie Niles, President of Cottey College. As a former enrollment manager and NACAC president, she has a unique perspective and set of skills and experiences that aren’t traditionally held by college presiden
Is your college affordable? Great! The bad news? Everyone else says theirs is, too. Josh Bistromowitz and Brent Hill of MediaCross discuss the pitfalls of this overused term in college marketing and give great insights on how colleges and unive
You heard from Keegan Umali, high school senior and proud Generation Z member, when she was in her early college search process at the end of her junior year. Just days before May 1 she makes her college decision, and comes to Higher Ed Matters
In part two of this week’s episode, we interview the students who host the Good School podcast, which seeks to elevate the voices and experiences of community college students across the country.Interested in being on the show? Contact us!hi
What happens when an assistant professor and documentarian joins forces with passionate community college students? Find out in part one of this special two-episode release with Beth Baunoch, Associate Professor, Media Studies at Community Coll
In this episode, we explore the topic of direct admissions and its growing popularity. Jessica and Drew sit down and talk with Dr. Alan Byrd, Dean of Admissions at George Mason University, who is a partner in The Common Application’s pilot prog
Dr. Christopher Smith, Executive Director of Enrollment Management & New Student Engagement at K-State Salina shares his success story that includes overhauling the admissions process, empowering admissions counselors to think differently about
What if you could reimagine the role of admission counselor? Shani Lenore-Jenkins, Vice President for Enrollment at Maryville University, reacts to a recent Inside Higher Ed opinion article, "Is it time to get admissions counselors off the road
We start season three off with Vern Granger, Director of Undergraduate Admissions at UConn + current NACAC Board Chair! In this episode, Vern sits down with our team to discuss his thoughts on the state of college admissions.Interested in bei
We're back! In this season's trailer, we introduce the newest face and voice to join Higher Ed Matters, Drew Griffin! Stay tuned for all the great conversations to come in season three! Interested in being on the show? Contact us! highered@m
Ted Kulawiak, author of two books on sales management and leadership, joins Josh Bistromowitz to discuss how effective leaders develop skills and retain talent in the high-turnover environment of the admissions office. Ted is a highly respect
Live from the exhibit hall at the 2022 American Marketing Association’s Symposium for the Marketing of Higher Education, Rashida Dinehart, Director of Client Service at MediaCross; and Molly Swagler, Executive Director of Enrollment Outreach an
Dr. Jillian Farrell, AVP for Institutional Advancement for Sherman College of Chiropractic sits down with the MediaCross team to discuss how she built trust end-to-end in their new enrollment marketing effort for highly niche audiences. From bu
The #MCFam is heading to the AMA Symposium for the Marketing of Higher Education, one of the leading conferences in the industry. We chat over our can’t-miss sessions and ways to get the most out of the event. Interested in being on the sho
Gen Z trusts Gen Z. So when you let a student group take the reins of a TikTok account, magic can happen. We go onsite to The Theatre School at DePaul University to talk with Kenna Bartlett, Theatre Management student and admissions assistant,
We've all been there. Both you and an organization or company have "swiped right"... you've decided to work together. In the marketing agency realm, there are some key actions that can make all the difference in turning a vendor into a natural
In 2022, consumers increasingly expect to see video content from brands, and higher ed is no exception. But how do you get campus leadership on board with the investment? This conversation with Rob Smart and Grant Essig of Dynamite Candle Studi
The financial aid process can feel intimidating, but it doesn't have to be. In this episode of Higher Ed Matters, we break from our marketing-driven content to bring a timely conversation to students and families starting the college search pro
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