Challenges can be incredibly powerful tools to grow your list and engage it as well as creating warm leads. However, they are not for everyone. If you do not like planning, if you have no systems and can't be bothered to follow up, then challenges are not for you. You do not need a FB group to run a challenge but it helps, especially if what you are asking people to share during the challenge can be sensitive information about their business. There are four parts to running profitable challenges. It's a lengthy process that is worth preparing well.