0:00

When you're true to your message , when you actually

0:02

be a little bit bolder , you sound

0:04

a little bit more like you . You a

0:06

lot of what we did . I'm like stop it with that marketing crap

0:08

. You're dancing around . What you want to say Like , what do you actually

0:10

want to say here ? That kind of stuff

0:13

. What I love about that is it

0:15

is the most empowering moment

0:17

for someone to finally

0:19

be like I don't have to sound

0:21

like that and actually say

0:23

it like they would say it

0:25

, and when you see someone

0:27

say something with conviction because

0:29

they believe it , you believe it too

0:32

. This

0:42

is the podcast for the entrepreneur

0:44

who wants to make a big impact , who doesn't

0:47

shy away from hard work but also

0:49

wants to enjoy life along the way

0:51

. Hi , I'm Heather Sager , former

0:53

executive-turned-entrepreneur , and I've spent

0:55

the last 20 years working with premium brands

0:57

on sales , marketing and communication , and

1:00

I've learned that when you become a magnet

1:03

with your message , you only need

1:05

a hint of hustle to achieve your goals

1:07

. Get ready to be inspired and

1:09

ignited each week with tangible strategies

1:12

on sales , speaking , marketing

1:14

and so much more . This

1:16

is the Hint of Hustle podcast . Let's

1:19

go .

1:34

Welcome back to the Hint of Hustle

1:36

podcast . Obviously

1:39

, I am not Heather , but

1:41

I'm sitting here with her , and

1:43

we have just wrapped the

1:45

three-day event , the Signature

1:48

Talk Accelerator . And hi

1:51

, I'm Crystal Prophet . I'm here

1:53

to interview her and

1:55

share all the behind the scenes . So

1:57

, heather , how are you feeling right now

1:59

?

2:00

I'm waiting for you to say Heather , welcome to your show

2:02

. Yes exactly Okay

2:05

. So just at the scene for

2:07

our audio listeners , crystal and I are

2:09

sitting very close to each other and gazing longingly

2:12

in each other's eyes , so at the current moment I'm

2:14

feeling kind of silly .

2:17

And after three days you have every right

2:19

for that .

2:21

And we also have one microphone that we're going to pass between

2:24

us , so I can't talk at the same time as her . So

2:26

we're really going to put Heather on mute . Today I

2:28

am feeling . I'm feeling tired

2:31

. I'm feeling tired and I'm

2:33

feeling also . So this is going

2:35

to be a weird word , but calm , we

2:38

just recapped the accelerator . At the end I did

2:40

my favorite little activity where I ask everybody about

2:42

what was their experience , what was their highlight , how were they feeling

2:45

. And it was so cool to

2:47

have everyone share one , how

2:49

proud they were themselves , but two

2:51

, how much

2:53

they love the other people in the room . And

2:55

I just had a moment of like damn , I'm

2:57

good at this shit , I

3:00

attract the best people , and

3:02

it's just when you are doing

3:04

the thing that you're meant to do , like I

3:07

just . I know it'll hit him later , but I'm not tired at all

3:09

right now . I just feel so great .

3:11

Oh my gosh , and I like as someone

3:13

so behind the scenes . We're absolutely going to

3:15

get into the behind the scenes because I know people that are

3:17

listening are speaking on stages

3:20

. They want to speak on stages , they want to do events . We're

3:22

going to get into behind the scenes of it , but as just

3:24

someone that was able to watch

3:26

you . So , for if you haven't heard Heather

3:28

talk about it , I flew to Bend to

3:30

be here in person and it's been so

3:33

incredible to not only watch

3:35

you in your element but to really

3:38

see the energy

3:40

and the fact that y'all is not

3:42

a show If you didn't know this like it's not

3:44

a show with Heather of like hey , I'm going to fake

3:46

it till I make it Like you're whole-assing

3:49

it , as you like to say , and it was

3:51

just so much fun , so I , it was a masterclass

3:54

in a live event and it

3:56

was just so much fun , so I don't know if you

3:58

have anything else to follow up on that .

4:01

It's okay . So here's the hilarious

4:03

thing y'all , we booked an

4:05

Airbnb for this situation

4:08

after I somehow swindled

4:10

Crystal and just spending her vacation

4:12

from Texas to come hang out . You

4:15

know what is hilarious , crystal ? You and I

4:17

have . You know this , I'm just bringing it away . We've

4:20

never met in person . We've

4:23

been friends now for four years yeah , talk

4:26

on Boxer . All the time we

4:29

survived the pandemic together with her friend Mel

4:31

. We've done many interviews

4:33

together on each other's shows , but we've never met in person . And

4:35

so we've talked about having a

4:37

girls trip for so long , and the fact that

4:40

this is our girls trip , of you watching

4:42

me work whilst making sure I pee

4:45

and you make coffee in

4:47

the garage because you can have coffee and I am done

4:50

with my caffeine intake for the day , has

4:52

been a very hilarious thing . But I

4:54

am just I'm feeling really grateful that

4:56

having an assistant to help with this . Last time around the accelerator

4:59

I ran it out of my office

5:01

, which was a spare bedroom in our old house

5:03

, and it was a lot to handle for one person

5:05

. I still can't believe that happened , but

5:07

it's it's been really , really fun . I'm excited

5:09

to share more of the behind the scenes of what the hell just happened

5:12

over these three days .

5:14

Well , and so let's just stay on that for a second

5:16

. Because you decided to do an Airbnb Once

5:19

you knew that I was coming , you're like okay , let's

5:21

see , you know what

5:24

it could look like at a location

5:26

that was different from you . But talk

5:28

about some of the challenges that you face , because I know you shared your

5:31

internet isn't like always the best . Is

5:33

there any other things that someone should

5:35

consider about this ? Because one

5:38

thing I mean we could talk about , james

5:40

, your husband , was like calling you frantically . I

5:43

think it was like 30 , 45 minutes before

5:45

we started today , the last day

5:47

, and what happened ? Like unfold that , okay .

5:50

So this morning I get a phone call from

5:52

my husband . They're taking the kids to

5:54

school and he's freaking out . He's

5:57

worried about us because the power

5:59

went out at our house in

6:01

North Bend and he arrived

6:03

to the school to drop the kids off and

6:05

the school's power was out and so

6:07

he's thinking oh my gosh , not the last day

6:09

, I hope not you . Thank goodness , our

6:12

part of Ben . We were in midtown

6:14

or old town , I don't know , I'm still

6:16

learning . I just moved here . I'm just , I don't know

6:18

all the cool hip neighborhoods , but

6:20

we're in a cool neighborhood right now . But no , we

6:22

were fine . But y'all working

6:25

from home also , I evidently

6:28

, when I'm tired , I say I try to do crystal

6:30

and say y'all . I said y'all 73

6:33

times in the final session today . That

6:35

is my tell . You know when my brain is fried , I will

6:37

just go to these clutch phrases . Side

6:39

note Y'all do that too . There's another y'all , y'all do that

6:41

. We have this thing where

6:44

when we get into what I'm going to call lazy or tired speak

6:47

, we do fall back to crutch words . So evidently

6:49

I am part Texan , but when we so when we moved to Bend , we're

6:52

renting a house . I've

6:54

talked about this on the show before in little farm

6:56

country . So in North Bend we have like two

6:58

and a half acres . We

7:01

have like a septic tank , which I learned

7:03

what a septic tank is Like . We're

7:05

. We're outside of the city , we have

7:07

internet right and we're renting our house

7:09

People rent it from . I was very specific around . I run a lot of

7:11

zoom meetings , I

7:13

do a lot of video , I have a lot of bandwidth . How's the

7:16

internet ? And they're like it's great , like I'm not sure if I'm going

7:18

to be able to do that , and they're like it's great , like

7:20

the what's so awesome Christian who owns the

7:22

house . She actually is in this online coaching space

7:24

, so it was so fun . We were like

7:27

, oh my gosh , another human being that does similar

7:29

things . So she did zoom meetings and podcasts

7:31

and never had an issue . Well , for

7:33

some reason I have issues . We moved

7:35

in the house and the first week they the

7:38

internet company turned off our internet and

7:40

I was trying to show up on calls and couldn't

7:42

, and then we finally got internet . It crapped

7:45

out all the time . Part

7:47

of it was probably because everybody was home for summer

7:49

, but I had to start rethinking

7:51

things and it was never a problem my face before , because

7:54

back in Portland I had business

7:56

internet running into our house with really

7:58

high upload and download speeds , which

8:00

I didn't even know there was a difference until I learned about

8:03

internet needs as an online marketer

8:05

but that it's been

8:07

very stressful this summer of needing to

8:09

show up for client calls or guest trainings

8:11

. Hell , my internet almost crapped

8:14

out when I did my . I was on the panel for

8:16

Amy Porterfields membership a couple months ago

8:18

. I was so terrified and

8:20

then I was fine , but the poor presenter right after

8:22

me , her internet Kerplunked and she

8:24

got dropped off right in the middle of her talk . I

8:26

was so worried that was gonna happen . So after

8:29

all of those internet disasters this summer , I

8:31

knew very early on quite frankly , I knew

8:34

this movie in the band when I was planning the accelerator

8:36

that I had planned to rent a production

8:38

studio Like I want this to be high

8:40

quality , not just to look good

8:42

, but I want the video stuff to be great . I would

8:45

like to have a video team because I want to repurpose

8:47

these and use these beyond just the replays I'm

8:50

looking at . How can I create this as

8:52

a piece of content that people can consume

8:54

a lot more on their own and not

8:56

Just in the live experience . So I knew it was

8:58

gonna be an investment . But once we went

9:01

through the launch , everything shook out with the

9:03

numbers . It just didn't make sense to hire like

9:05

a big team for it . So

9:07

when you said you've come , I'm like perfect , you

9:09

are the team , you will be the

9:12

producer and the camera lady

9:14

and the audio person and help

9:16

me learn how to use E cam . And I should probably

9:18

buy a nicer microphone . And I

9:20

had a wishlist , as you know . That grew so

9:23

it . But it just all started with . I needed more reliable

9:25

internet , so I was going to rent

9:27

a room at my co-working space

9:29

. I've started using , and when

9:32

you said you'd come , you need a place to sleep and

9:34

I didn't want

9:36

to make that be my kids on my couch

9:38

or my kids pull out bed . So Airbnb

9:41

sounded like a great idea . It was just kind

9:43

of a crapshoot of hope that the internet was

9:45

gonna work .

9:47

Well , and like you brought up like so many

9:49

pieces , because I know your listeners , they

9:52

are dealing with you know lawn

9:54

care services or dogs barking

9:56

or all the things . So I just

9:58

I love that you can humanize

10:00

, like the struggle is real when it comes to

10:03

producing content and Actually

10:05

doing things , and I'm so glad you brought

10:07

up you know , like memberships and

10:09

summits and speaking in all these like really

10:11

big Stages , because I know that your people

10:13

are going after these really big stages

10:15

and so we just want to normalize

10:18

, like this happens to everybody . So

10:20

you , you are real , you are totally

10:22

normal if you've experienced any of these things

10:24

. But I want to switch gears and talk

10:27

about you know what you

10:29

did in the signature talk

10:31

accelerator , this event , because there's

10:33

gonna be people listening that are like , well , what is

10:35

that ? You know ? How do I learn more about it

10:37

? Because I took your program

10:40

speak up to level up in 2019

10:42

, 2020 it's been a few years now and

10:44

, like surprise , I'm one of

10:46

Heather success stories . If you haven't heard

10:48

this story before , I'm gonna brag a

10:51

little bit because it's braggadocious on

10:53

both of us . But I've been able to speak

10:55

on stages and Do some

10:57

really awesome things with the material

11:00

that you teach . But I'm curious , having

11:02

seen what you've done and

11:05

you know you put on this virtual event , were

11:07

you teaching this for the very first time in

11:09

this capacity ? Was it different ? Did

11:11

you tweak things ? Because I know your audience

11:13

wants to know all the things .

11:16

So it's so funny that

11:18

we all think we are recreating the wheel

11:20

and doing new things and

11:22

what was really cool going through the content this accelerator

11:25

is the container was not

11:27

new because I did this for the first time Back

11:29

in April . At that point it was brand new . Teaching

11:32

live even that container was not

11:34

new for me . I've been live facilitating

11:36

programs and multi-day seminars for

11:38

15 years , so it was not new

11:40

to me . So it wasn't new . To lead a

11:42

group live through a training and facilitate

11:45

it live . That like teaching , live coaching

11:47

live all of that . I have a lot of experience doing it

11:49

virtually . That was . That was

11:51

a new thing . To hold space in a zoom room for

11:53

three days which spoiler

11:56

. I hadn't shared this

11:58

publicly . But the last time I run the accelerator I

12:00

was six weeks pregnant and I ran

12:02

the accelerator high energy and

12:04

then literally three days later , I

12:06

started getting horrible morning sickness

12:09

. I was just so frigging grateful that that

12:11

wasn't the case now , running at the end of

12:13

my pregnancy Very new set of challenges

12:15

. The container

12:17

wasn't new , the content wasn't new

12:19

. But what I find is the more that I

12:21

teach this , the more that I solidify

12:24

Exactly what is a priority

12:26

that gets people one into action

12:28

and two gets

12:30

them to do Something

12:32

with like to completion . So , for

12:34

example and I think a lot of people struggle

12:37

with this is when you have a lot of ideas and a lot of experience

12:39

, give a lot , you can teach people and

12:41

there's a lot of information that you want

12:44

to share . And what I've

12:46

gotten really good at over the years is really understand

12:48

the difference between just teaching to

12:50

share knowledge and teaching

12:53

to drive action , and that's

12:55

part of what I actually taught this group how to

12:57

do is how to make that shift . But I'm

12:59

always thinking about is okay with this

13:01

piece of content that I'm teaching , how

13:03

is that going to move them forward , not

13:06

just cram their brain with ooh , that's , that's

13:08

nice , that's great , I know more . I'm so glad

13:10

I have all this brand of knowledge , or even

13:12

a strategic knowledge . So one of the

13:14

things that I did really intentionally on this

13:16

specific group is I did

13:19

not have Worksheets , I

13:21

did not have resources . I had

13:23

two Google Docs and

13:25

they were very beautiful . I worked hard on those and then

13:27

also found a lot of typos live in the moment . This

13:30

is what happens sometimes , people . But

13:32

these Google Docs were active

13:34

working documents that when I would teach

13:37

. We would then pause for

13:39

them to complete the next

13:41

milestone , and it all built

13:43

upon each other . What was wild to

13:45

me was watching this group , and

13:47

I'm sure those who are in the room would attest to this . It

13:50

was three days , six sessions over three

13:52

days . We did morning , afternoon and the

13:54

whole first half of the training . There

13:56

were a lot of activities . There were a lot

13:58

of it look assignments on one of these Google

14:00

Docs . But they still had the question

14:03

of okay , but I don't actually have

14:05

anything structured in a talk

14:07

. It was all . It was like when

14:09

you're cooking and you get really excited around the holidays

14:11

and you pull everything out of the pantry in the fridge

14:13

and you get ready to make cookies , but

14:16

then you have that oh crap moment and realize that you don't have any

14:18

butter and then you have everything out of the counter and you're

14:20

like what the hell am I gonna do with this shit ? Or

14:22

you don't know how to cook and you think you're

14:24

gonna learn how to cook by impressing someone

14:27

. So you pull out a Julia child book , start

14:29

pulling all these ingredients and you still don't know what the hell you're

14:31

gonna do with . That's how

14:33

the they fell . At the midway

14:35

point I knew how it was all to come

14:37

together . But that was the point of the fills facilitator

14:40

that I really had to go All right , do

14:42

they believe that they're actually going to make this happen

14:44

? The whole promise was they would have their

14:47

talk outline Done

14:49

in three days . That's a big ask . So

14:51

what was different about this time is

14:53

I was really really clear . I had stripped

14:55

some content back that I had previously taught . I

14:58

added in a few things that I hadn't

15:00

taught live , all with the attention

15:02

of making sure the deliverable . At the end they

15:05

had their talk done and

15:07

last time we didn't finish it . They didn't

15:10

have their outline done . We we almost got it done , but

15:12

they had to have a little follow-up training to do it . But

15:14

this time they slayed and

15:16

that was just a really cool thing to see . But Sensoring

15:19

it down by how they're going

15:21

to take action and how this is really gonna

15:23

translate into a deliverable for them that

15:25

they can use , that's really been a shift

15:27

in my training over the last few years and it's

15:30

been pretty cool to see .

15:31

Yeah , oh , my gosh , and I just , I

15:34

feel so , just blessed to watch

15:36

the breakthroughs that people had . There were , you

15:39

know , so much laughter , so many tears

15:41

, like , so much , like , oh , heather , I want

15:43

you to give me the tough love , but be gentle and

15:45

don't be too hard . You know , it was like I

15:47

could see it on their faces . Because if

15:50

you're not , if you've never joined , you

15:52

know you've never been part of one of

15:54

Heather's programs or you've never been part

15:56

of a cohort like this , where it's Direct

15:59

coaching , like it's like raise your hand , you

16:01

got a question , raise your hand . We're not playing this like

16:03

, oh , you know , just , let's , let's

16:05

give you a fluffy idea , as you said , what's your problem

16:07

? You know , let's , let's talk it through

16:09

, let's actually make it happen . And it's someone that's spoken

16:12

on so many stages and having

16:14

tough love coach from Heather . I

16:16

know that you can't just think

16:18

about things or just write it all out

16:20

. You actually have to speak it . You

16:22

actually have to say your ideas out loud

16:24

, get the ideas out of your head and Say

16:27

them in front of people to

16:29

actually make it work . So if you

16:31

had to sum up in like a

16:33

single sentence to describe how

16:36

you're feeling about this cohort . What

16:38

would you say I ?

16:40

Don't do anything in a sentence , crystal . This is why I'm

16:42

terrible at reels or any kind of short-form marketing

16:44

. I have a podcast because I'm a long form

16:47

. I'm long form . I can't even get clips

16:49

out of this damn thing because there's

16:51

just so much to say . This

16:55

cohort bold , bold

16:59

and brave , usually

17:02

in my sessions , so I

17:04

love to freak people out and just give

17:06

them a little spice of what's coming , so

17:09

I adopted the coaching name . I did

17:11

not name myself , oh , side note . Okay

17:13

, I like to create nicknames for people and

17:15

I've been known to create nicknames for myself . Years

17:17

ago , though , I got

17:20

a really great nickname from one of the

17:22

guys on my training team back in corporate . We

17:24

went bowling , which , as I shared today in the accelerator

17:26

. I am , randomly , a very talented

17:29

bowler . What I didn't share was

17:31

I'm so good at bowling . I joined a bowling league in

17:33

college which

17:36

really was just an extra-curriculum activity . It was

17:38

an actual league , I don't know . We went on Sundays

17:40

and got pictures of beer , and what I learned

17:42

is I'm really good at the first game , but after that I suck

17:44

. So I have one shot . Anyways , I

17:47

took my team as a team building activity years

17:49

ago to bowling

17:51

for a fun activity . Nobody

17:54

knew I was good at bowling . I forgot I was good at

17:56

bowling . I bowled a turkey which

17:59

, if you don't know bowling a turkey has three strikes

18:01

in a row , which what I find evidently

18:04

is a normal adult human . When they go

18:06

bowling they're excited if they break a hundred , which

18:08

I never not break a hundred , sorry

18:10

to brag , but not sorry . So I bowled a turkey

18:13

and my team's like staring , like what the hell

18:15

? Somebody

18:18

screams . Carl , who's one of my trainers , he's

18:20

amazing . He started screaming

18:22

Sagerbomb and

18:26

that came from people in my training sessions I don't

18:28

remember who had yelled at years ago , but that was my nickname

18:30

, was Sagerbomb . So for years at my

18:32

old company , at events , people would

18:34

scream Sagerbomb across the room . I

18:37

don't necessarily know if it was a compliment or

18:40

if it spoke to my I don't

18:43

know grandiose personality on

18:45

stage , but I was Sagerbomb . That was my nickname

18:47

. So fast forward . Nobody knows me as that

18:49

in this online marketing space , apparently

18:51

now until this moment . But this

18:53

group and the last cohort I went through

18:56

, they nicknamed me . They

18:58

nicknamed my alter ego , spicy Heather

19:00

, and that was hilarious

19:03

because I'm like oh , but the most

19:05

funny is they like it Y'all . I've been Spicy

19:08

Heather on you on the podcast before . I

19:11

can't , I can't , not , I

19:13

can't not push when I see that

19:15

somebody has a big goal and wants

19:18

to go further but they're

19:20

not seen like

19:22

what they need to do differently or they're not

19:24

. They're not hearing the tough love they

19:26

need to hear . I know they would do that for their clients but they're

19:28

not getting it themselves . I

19:31

will be the person to say the thing . I will be the

19:33

person to tell you you have broccoli in your teeth . I

19:35

will be the person to tell you you have a book or hanging

19:37

out of your nose . I will do it with love , like

19:40

all those things . I will be that person because

19:42

I want people to be successful

19:45

and I surround myself with amazing

19:47

people . So that was a really , really long way

19:49

to answer your question of how would I sum up this cohort

19:51

, this group . They

19:53

embraced the spicy coaching . They actually

19:55

asked for it . I've never had

19:57

a group where I haven't had to call

20:00

on people . I was warned them on day one

20:02

. I tell them look , everyone's going to participate

20:04

. Either you raise your hand or I

20:06

will find you . I have a tracker and an attendance

20:08

sheet , like I'm an 11th grade math

20:10

teacher . I am here , I am keeping track

20:13

of who speaks and who doesn't , and so what's

20:15

hilarious is , by the end of the second morning

20:17

people are raising their hand going okay , I haven't spoken

20:19

yet , like I know she's going to call on me . I

20:21

did not have to call on anyone . Every

20:24

person in this group volunteered every

20:27

time I asked and they showed up

20:29

with big questions that they knew

20:31

I was going to push them on , like they weren't willing

20:33

to just do the easy route . They wanted to choose

20:35

the hard route so that they can actually build the skill

20:38

and get better , and that was pretty cool . So I

20:40

have mad respect for this group because they were there

20:42

for the beat in the best way . It

20:45

was really . It was fun . It

20:47

was fun to experience with them because the growth was

20:49

incredible .

20:50

Yeah , and I mean , like I said , I got to

20:52

witness so many just

20:55

breakthrough moments and aha moments

20:57

and people saying like , oh , this

21:00

makes sense now , whether it was happening

21:02

in order or out of order . Like

21:04

I thought that that was so beautiful

21:06

about the way that you taught because , like you said , you

21:08

knew the journey that you were taking them on

21:10

and you , I feel like

21:13

, if I had to sum up how you were as a coach

21:15

and as a facilitator in doing this , is

21:17

you had so much belief in them , like

21:19

you were believing in them when they weren't

21:21

believing in themselves . Like you knew , like

21:24

you have to send you . You have that . You

21:26

may not see it right now or you may not be able to

21:28

articulate exactly how

21:30

it's going to come out of you , but I

21:32

see this in you and I know that you're going to make it happen

21:34

. So I'm curious from

21:37

the standpoint of you know , teaching this

21:39

content and having different

21:41

variations , like different formats of how you've

21:43

taught . You know , whether it's from a stage

21:46

or it's on the podcast or it's in a cohort

21:48

. What is the thing that

21:51

really fires you up

21:53

to know that you I mean this was a

21:55

three day event Like , how did you kind

21:57

of take care of yourself

21:59

to make that happen , like amp up yourself

22:01

or get ready , prepare

22:03

? I mean , I saw how you had 200

22:06

, how many slides did you have ? You had so much

22:08

information that you taught Like I'm just I'm

22:10

blown away in how much

22:13

you prepared for this . So I'm curious what are

22:15

your thoughts on that ?

22:16

First of all , there are 280 slides

22:18

, but let me just say that

22:20

, with a disclaimer in Canva . Canva doesn't

22:22

have animations and I'm very big at orchestrating

22:24

concepts , so many of those slides

22:26

were duplications . To unpack frameworks

22:29

, I had a 5 million frameworks to

22:31

help people understand and put things

22:34

into action and it also included

22:36

the kickoff training . So I keep all of my slides

22:38

related to the signature talk accelerator

22:40

in one cohesive deck and that's

22:42

why , if I need to jump around or if I

22:44

need to , if I need to revisit

22:46

something , instead of looking for all these different files

22:49

, I don't have like module one separate from

22:51

module two . I have one fricking deck

22:53

. Some people , that might give you anxiety

22:55

, but it's just how my brain works for

22:57

sure . So this

22:59

question around energy it's always

23:01

fascinating to me because I have always

23:04

had a lot of energy surrounding

23:07

live events . So

23:09

, side note for y'all , while listening

23:11

to podcast , we have an incredible interview with

23:14

my friend , ann Emery , who is

23:16

also pregnant . Well , now she's not anymore because she just

23:18

gave birth to her twin babies , but we

23:20

did an episode around maintaining energy , specifically

23:22

around pregnancy . But it was

23:24

also , it holds true , around

23:27

all of my experience with live events . So that's a

23:29

great one to go back and listen to , but

23:31

for me I it's how I'm

23:33

wired . Live events

23:36

energize me . I

23:38

know that's not the case for anyone and this is why I

23:40

don't really love making blanket recommendations

23:43

, of saying you'll be very easy for me to be a

23:45

marketer and be like I'm going

23:47

to teach you how running a three-day

23:49

live cohort is the absolute

23:52

best way for you to bring life

23:54

back into your dead program . Side

23:57

note if you want to take that , I would be happy to put together a

23:59

workshop for you , but I would not make that statement

24:01

because here's the thing not

24:04

everyone I would actually say very

24:06

few people could do what I

24:08

just did over three days . I mean , this is

24:10

a skill that I have been grooming and cultivating

24:12

and mastering over the last 20 years . I

24:15

am very , very good Not just at teaching

24:18

live . I am an exceptional

24:20

facilitator , and that's what I

24:22

taught , I facilitated and I coached my

24:24

ass off of the last three days , and that

24:26

is a unique skill . It's a skill that I have

24:28

acquired and I've perfected over the last

24:30

20 years and I continually still refine

24:32

, I'm still taking classes and

24:34

learning different ways to do things more effectively

24:37

. As I just said , I just changed up some things because

24:39

of that . But where

24:42

was I going with this ? See

24:44

brain ? Where was I going with

24:46

this ? Oh , but no , the teaching stuff .

24:48

What were we talking about ? We were talking about facilitating

24:50

and how you prepared .

24:52

Oh , ok , that's where we're going now . This is where we're

24:54

getting the 6 o'clock PM brain

24:56

. After a three-day accelerator , my brain

24:58

is decelerating . So

25:01

preparing OK . So what's fascinating with this

25:03

is I . So I prepared

25:06

a lot , but I would tell you I

25:08

prepared a lot for the last

25:10

four years to make this week

25:12

light and easy . So for

25:14

me , yes , I prepared . I went through the

25:16

decks I'm not even going to sugarcoat it . I

25:19

was up every night before

25:21

the next day running through the decks

25:23

, thinking through my stories , perfecting

25:25

those pieces . Now , in a perfect

25:28

world , I would have done that work weeks

25:30

ago , but this is not

25:32

a perfect world . I am very

25:35

, very pregnant . I have

25:37

two boys that just started a brand

25:39

new school on a very different schedule

25:41

. I had internet crapage out all

25:43

summer , so we got really behind on

25:45

work . We just had a very big

25:48

launch with a lot of components . It's just

25:50

the stars don't always align

25:52

in the perfect plan . So I think we're

25:54

probably going to talk about this . I'm always thinking

25:56

about there's the ideal plan , and

25:59

then there's the backup plan , and then there's 17

26:01

backup plans to the backup plan , to the backup plan . So

26:04

I went into this knowing a month ago

26:06

I already knew what all the curriculum

26:08

would be . I had already worked with my

26:10

friend Emily , who's been on the show Y'all have noticed

26:12

. She was my business partner with the Speaker Co . She

26:14

creates presentations . She helped me . I had her go

26:17

through and help me put together

26:19

the structure of my facilitator guide , based

26:21

off what I did in Elastice Accelerator . So I

26:23

hired out the tell me exactly

26:26

what I did when I did it , like those

26:28

little pieces . So I had already

26:30

had the wireframe of the types of activities

26:32

I wanted to run and just

26:35

the pacing , and so I had that to work

26:37

through . So I already knew what all the content was

26:39

, because I had done it before . But I also had

26:41

a list of slight changes I wanted to make , but

26:43

I hadn't made them yet . So preparation

26:46

was obviously getting ready for the week . There was

26:48

a lot of tech stuff . There's a lot

26:50

of communication that has to happen

26:52

when you're hosting 30 people

26:54

in time zones all over the world with

26:57

pre-work , homework , different calendars

26:59

, all these things . So preparation-wise

27:01

I prioritized making sure my team

27:03

was ready , making sure the people

27:06

were prepped and ready . But in terms

27:08

of me being ready , I knew that

27:11

I could handle my final prep in the

27:13

11th hour because I know it so

27:15

well . So for me it was more about getting

27:17

in the zone and getting present to okay , what's

27:19

the story that needs to come out of me tomorrow

27:22

? And let me read through . One

27:24

other thing I'll just share real quick is one

27:26

thing that I do on my team on

27:28

these kinds of events is we run daily surveys

27:30

for events . So I pre-survey

27:32

all of my attendees and ask them very intentional

27:34

questions so I can get to know their learning

27:37

style , I get to know where they're at in relation

27:39

to topic . I get to know some of their psychology

27:42

. They might not realize that's what I'm doing , but

27:44

I find out more about my audience , and

27:46

I used to do this back in the day with all of my corporate

27:48

trainings . I would read over the attendee list , I

27:50

would read over their business stats and I'd find out more

27:53

about them , and then I would get present

27:55

to okay , what does this group need

27:57

for me ? Where do I need to lean a little

27:59

bit more because of what they said in these

28:01

questions ? Where do I can skip

28:03

over a little bit ? And so

28:06

that's what I did every night before I was

28:08

up very late , I was looking

28:10

over those survey results . I was looking over the list

28:12

, I was looking over their comments and questions

28:14

that were coming up and then I was recalibrating

28:16

. All right , what am I gonna bring to the energy

28:19

on the second day ? And honestly , I haven't

28:21

been tired at all . Even with the nights I didn't have much

28:23

sleep . Even with me not being able

28:25

to drink a lot of coffee , I'd

28:27

be able to show up , but that's because it's a muscle

28:30

that I've trained over the years that I can show

28:32

up , live and do that it

28:34

. This was not my first rodeo

28:37

. Yee-haw . Y'all Really

28:40

hit the Texas for ya . So

28:42

I never would I recommend that

28:44

to someone else , but it worked

28:46

for me and I know that about myself . So that's

28:49

how I kept my energy up . Is I just aligned

28:51

to what I know works for me ? And

28:53

I anticipated yeah , sure , an ideal it

28:55

would have been done , but I know what my backup plans

28:58

are and I knew what my like

29:00

oh crap , I'm in trouble . Moment would be

29:02

. I never allowed myself to get to that

29:04

point where I was so like , oh crap , I can't handle

29:06

this , or I'm so late , I can't prepare , even

29:09

when it's right before session starts

29:11

.

29:13

And I love that

29:15

you lay out so much of

29:17

the practical tips . Like and you do have

29:20

so much experience doing this

29:22

that it is a muscle , it's second

29:24

nature you could literally do it in your sleep

29:26

, like , who knows , maybe you are asleep the last like

29:28

you know like five hours of this and

29:30

you're just like like running on autopilot

29:33

, you know , say you're sleeping like

29:35

we should come up with another . Like I

29:38

love the metaphors and all the stories that you tell

29:40

because they just the alliteration

29:42

is very on point . But I'm

29:44

sitting here thinking about what

29:47

I witnessed you do in real time

29:49

and it was . I want you to talk a little

29:51

bit about a method , because I know it's

29:53

not really a method , but I want you to talk about . You

29:56

know your stuff so well and you know

29:58

that there's these key places

30:00

where you can really unlock something

30:02

for your audience . You're like I need to tell a story

30:05

. This is what I'm thinking about . But in

30:07

the 11th hour you were literally

30:09

okay , if y'all don't know this , like before she

30:12

got started on day one , she

30:14

was like in the bathroom doing

30:16

her makeup , putting everything on , and she said , oh

30:18

my God , I've got it , I've got the story . Like

30:20

where's my paper ? Where's this ? And I was like what is

30:22

happening ? I don't know . I didn't understand

30:25

exactly what was going on . I thought she was freaking

30:27

out about something , so can you fuck us through that

30:29

?

30:31

I thought we were gonna talk about the tech disaster

30:33

on day one , so I guess we'll get there

30:35

, okay . So , if

30:38

you , okay , I have to say this carefully

30:40

, because I've said so many times don't

30:43

be a winging at Wanda . Don't

30:45

come up with shit in the 11th hour and

30:48

test it on your audience . Don't be

30:50

trying to create your tack the night

30:52

before . And here I am , do

30:55

as I say , not as I do . And

30:57

so here's the thing you

30:59

have to earn the right to

31:02

11th hour prep . You have to earn

31:05

the right to tell stories in the fly , and

31:07

what I mean by that is you have to earn the respect

31:09

of your audience and the trust of your audience , the trust

31:11

in yourself that when you do

31:13

that , you will have the same level

31:15

of impact . Because the challenge I always give

31:18

people is look when you like . Lack

31:20

of preparation shows disrespect for your audience

31:22

. It's because if you don't

31:24

have preparation , if you don't have your

31:27

message more intentional , if you haven't put thought into

31:29

it , quite frankly , what's going to fly out of your

31:31

mouth is going to be what you think is cool , but it's

31:33

not really going to put them in the priority seat . And

31:36

because I've delivered so

31:38

many trainings , I

31:40

mean this was . I was on the road every

31:42

week in my corporate job delivering

31:44

trainings to different types of groups . I was constantly

31:47

training , so I constantly needed

31:49

to have fresh stories , otherwise

31:52

I would have gone crazy . I had to get really

31:54

good at , on the fly , taking

31:56

a story and making it practically relevant

31:59

to any teaching topic . I

32:01

developed a skill I now call it my ABC

32:03

method for storytelling that I teach my clients

32:05

. I have this really specific skill

32:08

that I can connect any story to

32:10

pretty much any teaching point . So

32:13

what I do is I have a set

32:15

of skills that allow me to

32:17

seemingly be off the cuff , to seemingly

32:20

be prepping the 11th hour , to seemingly being scatterbrained

32:23

, putting on my fake eyelashes in the

32:25

bathroom , running around for a Sharpie For

32:27

someone else observing it'd be easy to be like

32:29

whoa . She's like whoa a little

32:31

out there , a little fly by the seat of a pants

32:33

, maybe put some pants on . I

32:37

think I did have pants on , but I'm pretty confident I have my shirt

32:39

open and my belly out , which is needed

32:41

to breathe . But so it's

32:43

the it's . It's not 11th hour

32:46

, because the technical skill is there , but

32:48

it's like adding in what the component

32:50

is . So what happened for me on day one

32:52

is okay

32:54

. You're all probably going to think I'm wild for this . I

32:57

had all the content planned . All the content

32:59

was planned , but I always save

33:01

the message that I share in

33:03

my opening for workshops like this the

33:06

night before . It always comes

33:08

to me and I know this about myself , which is

33:10

why this is part of my process is there's always

33:12

a message that needs to come out . In

33:14

fact , a lot of times in the podcast , I

33:17

don't know what I'm going to say until I go

33:19

on a walk or be like . This is the thing I need

33:21

to talk about . That's where I'm at

33:23

when I'm doing a high stakes webinar

33:25

, when I'm doing a paid keynote , when

33:27

I'm doing an event where somebody has booked me to come

33:29

out . Oh my goodness , I am far

33:31

more like . I have it all planned out

33:34

. I know my stories . I know the ones that land I'm

33:36

talking about when I speak on my own stages . I'm

33:38

talking about when I'm talking to my own audiences

33:40

. That's where I play a little bit more . So back when I was

33:42

leading a lot of trainings , that was my training department

33:45

, that was my team . I knew the content . But

33:47

this morning , not this morning day

33:49

one morning I was putting

33:51

on my eyelashes . You're going

33:54

to laugh , it's so dumb . But I

33:56

had a moment where I remembered that

33:59

I just I have a very specific set of eyelashes

34:01

that I'm wearing . They're called flutter habit . No

34:04

, I don't have any kind of referral codes . I'm sure I

34:06

could find one . Give me my $3

34:08

if you want to try it , but

34:11

they're they're like , I guess , semi

34:13

permanent . I don't know . They're part of this movement

34:15

that came out of the pandemic when people couldn't go get their eyelashes filled

34:17

for extensions , where you put

34:19

them on under your lashes and they stick around for five to seven days

34:21

. I used to have lash extensions . I

34:27

used to have . I used to strip lashes all the time . I love eyelashes

34:29

. That is my thing . I think it just changes the direction

34:31

of my face . It makes me feel confident . That

34:34

is my one beauty thing that I instantly like I don't need to filter

34:36

, just put on some eyelashes , I'll feel much better . So

34:42

as I'm in the bathroom that morning

34:44

getting ready for day one , I had this moment

34:46

. I was putting on this little piece of lash . I had this flashback

34:48

Of the first time I put

34:50

on these specific lashes . My

34:52

sister recommended them and she was like . I was like it's

34:54

hard , like

34:57

it seems weird to like have it next to your eyes . It's terrifying , I don't

34:59

know Somehow

35:03

, putting the strip lash on top of the eyelash

35:05

was like a protective boundary that felt

35:07

safe , but stabbing it right under felt very risky . And she's like no , no , no , and my sister's

35:10

not into makeup . So I'm like , well , she can do

35:12

it , I can figure this out . I

35:14

mean , I did pageants y'all . I did pageants Y'all

35:17

. I was like a pro with eyelashes . So

35:20

the first time I put on these

35:22

eyelashes I have this big idea , right , content

35:26

creator , I put a little like window

35:30

sticky tripod . I bought one of those like

35:32

tripods that stick to your window or a mirror . Put that

35:34

in my bathroom Sounds

35:36

weird , but I did put it in there so that

35:39

way I can do those . Like get ready with Heather lives

35:41

. I'd always plan to do that . Literally did it one time , I think

35:43

. So

35:46

I put it up there and I'm like I'm going to do a video to show them

35:48

. Look , look at me . I bought these new eyelashes

35:50

. This

35:53

is a new thing and I'll tie this into

35:55

try new things in your business and how

35:57

it's probably going to be a little awkward and probably going to make fun of myself and probably

35:59

be whatever , and there'll be this really great lesson that

36:01

comes out of it , right ? So

36:05

I turn on the recording and

36:07

I get the glue on and I pull

36:09

up the little eyelash together first spot and

36:12

I stab myself in the back of my eye . I stab myself in the mother

36:14

fricking eyeball with

36:16

the glue gooped eyelash

36:19

and it did

36:21

not go according to plan and it was

36:23

the worst burning sensation that I

36:25

have ever felt my entire life and a stream

36:28

of fuck bombs fell out of my mouth

36:30

and I'm on record . I was like

36:32

talking for a moment , like introduce this concept

36:34

, and then it was this moment where I get hit

36:36

me and I'm like am I going to handle this ? And

36:38

like , oh , that was sucky and I

36:40

couldn't help it . I was like mother

36:43

, mother , just like a stream , it

36:45

was something . And then I started crying

36:47

and then I couldn't recover and I

36:49

don't know , like the I was not looking at the camera or

36:51

even caring about the camera anymore . The thing helped

36:54

the whole time . It was a disaster

36:56

. I'm sorry I poked myself with my eye

36:58

, but then I recovered and I was like I can do this , I can

37:00

do this . Yeah , I couldn't

37:02

do it . I couldn't do it at all because

37:04

I kept . I was doing this thing where I

37:07

would do it , but I couldn't get

37:09

it to stick and I started getting so

37:11

frustrated . But in my brain

37:13

I'm like I'm trying to do a video . I can't show that I'm frustrated . I'm

37:16

trying to demonstrate that it's okay to do new things . But I

37:18

was getting so mad and

37:21

this whole experience took me

37:23

, I swear , 43 minutes and

37:26

I have the video . I will never

37:28

be sharing the video . I have that as eventually

37:30

I will like when I'm ready . I need that wound

37:32

to heal and we'll come back to it . Anyways

37:34

, I'm in the bathroom morning of day one the accelerator

37:37

and I just thought back of how funny it was that

37:39

first moment and how

37:41

I literally put these lashes on in

37:43

four minutes and

37:46

it instantly . I'm always seeing

37:48

the connections . I know my

37:50

people come in the accelerator . I knew what

37:53

they were going to face . Here's the funny thing . Everybody

37:55

tries to tell you their course is going to make things easy . They're

37:58

going to make it simple . It's going to be so easy

38:00

. Look at my formulas . You're going to have everything

38:02

you need . And I'm really real with my clients

38:04

. I'm going to tell them work your brain . You're

38:06

going to get real pissed at me because you're going to want this to be easy . But

38:09

coming up with messaging and learning how to speak in a

38:11

more dynamic way , I'm going to

38:13

teach you tips and tactics but you have to do the damn push

38:15

ups and you're going to hate it because you're going

38:17

to sound like an idiot . You're going to question your own competence

38:19

. You're going to be like why am I even do this ? I

38:21

can't even make words happen . They

38:23

get frustrated . But I

38:25

know on the other side of that frustration , magic

38:28

happens and that pride of

38:31

holy shit , I did this and it sounded as

38:33

good as I wanted it to , or even better , and

38:35

then all the good stuff comes . But they have to break

38:37

through that like muddy part . So

38:40

I stayed in my bathroom . I'm like

38:42

damn eyelashes

38:44

. I lived it , I lived it . So

38:46

my opening story became about my

38:49

experience with my eyelashes , and

38:51

it wasn't . I didn't even tell that part of the story I just

38:53

shared with you . I actually talked about just

38:55

my experience overall of being very comfortable

38:57

with eyelashes and then getting frustrated when I tried

39:00

a new way of doing eyelashes and sucked . But

39:03

the whole purpose of it is . I knew the direction I wanted to take it . I

39:06

knew the shared experience

39:08

I was about to have with my audience and I knew it was all women in the

39:10

group . So

39:13

I mean eyelashes . It's easy to talk about something that

39:15

we have a common bond on , but it was easy for me to come up with

39:17

that because it was real in the moment . I

39:20

had just experienced it . That morning I

39:23

had my own personal like oh , how cool it is

39:25

to be good at something now which is so stupid because it's eyelashes

39:27

right . But

39:29

talking about something lighthearted and

39:32

then connecting it to something that's going to be a little harder , that

39:35

is a really good communication strategy to

39:37

get buy in , especially early on , because it makes it feel more lighthearted

39:39

. And then we really

39:41

had to reiterate that that would be happening a lot

39:44

over the three days , yeah , yeah .

39:46

And I mean , when you're talking about like the

39:48

hard things , like I was , I've been an athlete my

39:50

whole life and I can tell you that

39:52

the coaches that I had where we won

39:55

games , they weren't the nicest ones , okay , they

39:58

weren't the ones that were like , sure , you're

40:00

doing great , just keep going . They

40:02

were the ones that like , oh , you thought that was good , oh

40:05

no , you have 10 more laps to go . Like you

40:07

thought you were done , you got to get down , you got to

40:09

do the burpees . Now , like you're just

40:11

as soon as you're getting tired , we have

40:13

like 45 more minutes left . So

40:16

I can tell you like , as someone

40:18

that has worked with Heather and seen

40:20

all the things that you do , it is just

40:22

so empowering that you don't

40:24

just say , oh , it's going to be super hard and I'm just going to turn around

40:26

and leave you . You're like

40:28

, no , I'm here . I'm here for

40:31

all the hard stuff , because I'm the one that's

40:33

going to push you , because it is

40:35

uncomfortable when you get to that point

40:37

where you're like I want to stand out . I

40:39

don't want to just be the next marketer

40:41

that's giving the fluffy ideas . I want

40:44

to get out of this box and

40:46

the cookie cutter messages that everybody has , and

40:48

you do such an incredible job of pushing people .

40:51

You know that they have so much more to give , so

40:54

I'm just giving you compliments at this point of the day

40:56

, so yeah that makes me think

40:58

of something that's really interesting is , I

41:01

think a lot of times people have this really

41:03

unique thing that they want to share with the world

41:05

, but they

41:07

have

41:10

been taught or have learned

41:12

that they need to put marketing buzz on it . And

41:14

there's this trend I'm sure

41:16

you've noticed . Even listening

41:18

has noticed everyone starts

41:21

sounding a little bit the same . Oh yeah

41:23

, everyone's using the same buzzwords

41:25

, everybody's talking about chat , gpt

41:27

, like even the content gets morphed

41:29

. And what happens is , I think

41:32

, is you start early on with this idea of

41:34

I have this experience or I have a story of something I

41:36

want to share with people . But then the more

41:38

you learn about what it takes to

41:40

monetize your message or do something

41:43

kind of online , what you start doing

41:45

is you start packing up this like coding

41:47

I don't know what another way phrase to say

41:49

that but like the shield around you , you

41:51

start insulating it and you start thinking that

41:53

you have to morph into someone different

41:55

. You have to morph your language , you have

41:57

to put your experience and training and

42:00

all your ideas like into

42:02

a container or into a box

42:04

to make it work in the model . And what

42:06

I think is beautiful is what people

42:08

get stuck on is yes , there are communication

42:10

models that help you sell , there are

42:12

more effective ways to sell

42:15

your products and programs , like yes , those models

42:17

and stuff exist , but at the heart

42:19

of it is , you can't dampen out

42:21

the shit that you really want to say , and

42:24

the way that you could say it

42:26

more authentically is the whole idea that people

42:28

like from safety , of not getting

42:31

pushed back or being talked about

42:33

. People just kind of try to make it sound pretty , and

42:36

part of what we did , and part of where the

42:38

tough love comes in , is when you're true

42:40

to your message , when you actually be

42:43

a little bit bolder , you sound a little bit more like

42:45

you . You a lot of what we

42:47

did . I'm like stop it with that marketing crap . You're dancing around

42:49

. What you want to say Like , what do you actually want to say here

42:51

? That kind of stuff . What

42:53

I love about that is it is the most

42:55

empowering moment for

42:58

someone to finally be like I

43:00

don't have to sound like that and

43:02

actually say it like

43:04

they would say it , and when you

43:06

see someone say something

43:08

with conviction because they believe it

43:10

, you believe it too , and so that

43:13

was probably the coolest thing that I noticed

43:15

is you could physically see it in the body language , when

43:17

you would shake someone right , give them that tough love piece

43:19

, but when they would get so fresh and just say

43:22

it like they needed to say it and

43:24

it was like that right there . That is the

43:26

message you need to share here in this section . So

43:28

that's cool . So I think that's just . The big

43:30

takeaway is like , how often do

43:32

we try to make stuff sound pretty or try

43:34

to make it sound trendy ? Screw

43:36

that Just sound like you .

43:38

Yeah , oh , my gosh . Well , this

43:40

has been incredible , and I

43:42

am again . I am so inspired

43:45

by everybody that was in

43:47

the accelerator , all the stories that I heard

43:49

. It was so awesome , but we have to

43:51

wrap up with a story . We

43:53

need a good blooper story , a good

43:55

behind the scenes , something that you're just

43:57

like I still can't believe that happened

43:59

and we pulled it off and we did it . So

44:02

what is that for you ?

44:06

Well , I didn't pee my pants , that was a proud

44:08

accomplishment . Fun fact I

44:10

told Crystal one of her primary jobs here was

44:12

to remind me to pee . Here's

44:15

a pregnancy symptom you didn't ask to know about

44:17

. I can't tell

44:19

when I have to pee , I just develop

44:22

back aches . And so Crystal had

44:24

to remind me literally every break , go

44:26

pee . So that was the real

44:28

. That was the real behind the scenes

44:30

. Or me using a massage ball or a

44:32

bouncy ball thing on breaks to try to like

44:34

relieve my hips . So that

44:36

was like the behind the scenes that people didn't see . But

44:39

bloopers , I don't know if we I

44:43

mean our computer ran out of storage

44:45

recording .

44:45

So that was fun in the last 30 minutes of it

44:47

saying oh , what I was going to say

44:49

is the monitor of packing

44:52

the monitor , bringing the monitor to Airbnb .

44:54

Oh , OK , ok , ok . So before

44:56

the training , she wants me to go there . So

44:58

Crystal came over to my house on Monday . I picked her up from the airport

45:01

, we came over , she saw my home studio , she

45:04

helped me get everything packed into my car and we

45:06

trucked our way over here . After

45:08

having some fun with my kids , my kids

45:10

grew very fond of Crystal and their few hours of getting

45:12

to know her and in fact asked mommy to leave

45:15

and Crystal to stay . So that was

45:17

fun . So we get over to the Airbnb and Crystal

45:19

and I started setting up the lights , the camera . I have

45:21

an external monitor , I have my Mac . Crystal

45:24

brought her fancy camera from Texas and

45:27

we each had multiple mics that

45:29

we were wanting to increase this and be like kind of fancy

45:31

here with studio quality . We had some big plans

45:33

, big plans I had planned to test

45:35

in advance and it just didn't happen . So

45:38

we get here . The first thing that happens is we set

45:40

everything up and this external

45:42

monitor that I had was my monitor from back in Portland

45:45

and I haven't used

45:47

it . It's just gone in the closet in a new place because

45:49

the space that I'm in has a

45:51

built-in monitor , so I haven't needed it . So

45:54

in our rush to pack the 11th

45:56

hour shit at our old house , I

45:58

thought I'd put all the cords in

46:00

my tripod case . I

46:03

have tripod cases , lighting cases , I have

46:05

all this stuff that's been in the closet and I haven't looked at it since

46:07

. And we get here and unpack everything

46:09

and I'm like , oh

46:13

I forgot , the monitor needs a

46:15

power cord . I have that little dongley

46:18

thing to attach it to my computer , but there was

46:20

no power cords . I'm like crap . So

46:22

luckily I called my husband's

46:24

. We had James bring it . No , no , no , no

46:26

, it wasn't happen . Yet we had the boys . So

46:29

we had my family come over for dinner at the Airbnb

46:31

in the night we were getting ready , wanted

46:33

to let the kids see a little bit of behind the scenes . Then

46:35

I need to kick them out because we had to focus . Don't

46:37

touch anything , yeah , don't touch anything , just sit there

46:39

and eat your pad thai , child . Literally

46:41

. That's what came out . They were allowed to come for like 30

46:44

minutes to have dinner with us and then leave , but that

46:46

was fun for them . But while we were here

46:48

, I asked James . I'm like , hey , grab that , plug that in

46:50

for me . He's my tech guy . And

46:53

he looks at me and he goes where's

46:55

the power cord ? And I look at him and I'm like

46:57

I don't

46:59

fucking know James . I don't know where the power cord

47:01

is . It's in the case and he's like he's

47:03

like rolling his eyes , like no , I

47:05

should have had him pack for us . So we had no

47:07

power cord . And here we are . At that point it was

47:09

like 830 at night before , so

47:12

James is like I'll bring it in the morning . Well

47:14

, james has to take our kids to school . They

47:17

have to be there at 855 and

47:19

our session was starting at 930 . And

47:22

I fun little fun fact I

47:24

decide I want to use a

47:26

new software to do this entire

47:29

training , called ecam

47:31

, because I wanted to have more control

47:33

over it and I've heard so many of my friends talk about

47:35

how easy it is . I'm like I finally need to become

47:38

modern and use it and I had every

47:40

intention of learning how to use it until this moment

47:42

. I watched the YouTube video on Sunday night

47:44

and another one on Monday . But here I was

47:46

on Monday night with

47:49

no external monitor and no way

47:52

to fully test my production system

47:54

. That was happening the next day and , by the way

47:56

, none of the microphones would

47:59

be recognized by the computer

48:01

or the camera and

48:03

we couldn't test anything until the monitor works . So

48:05

James promised he would be here by 910

48:09

. He was here by 918

48:12

To

48:14

plug it in , to which I'm also thrusting

48:16

a light kit saying also plug that to

48:19

in please . Meanwhile , crystal

48:21

had spent all morning trying to get the camera hooked up

48:23

and I'm walking around

48:25

doing my eyelashes and she's like I got this

48:27

. And so

48:29

I finally said I'm gonna tell you if

48:33

in 20 minutes we do not have

48:35

a camera worked up , we shall be using my

48:37

built-in camera on my Mac , and

48:39

I'm perfectly fine with that . But just so

48:41

you know , we will pull the plug

48:43

in 20 minutes , which we did . So we had

48:45

to not use the camera . We just simplify

48:47

. We didn't use any of our fancy mics . We

48:49

used the cheapy lava leader bike that

48:51

you brought in your little baggie , which

48:54

was great and James plugged in

48:56

the computer and we got it all working

48:58

. We started 10 minutes late . Everyone was

49:00

very concerned because I was very stern of saying

49:02

me on time , we're starting on time , and then I was late to the

49:04

party . But that was the reality

49:06

. But here's the funny part was I think old

49:09

me would have been freaking out

49:11

about that , but I'm

49:13

just like chill , it was okay . Another day

49:15

, another tech problem .

49:17

Yeah , yeah , I mean like it was . It

49:19

was like real flop sweat happening like

49:21

right before . But we made it all work

49:23

. And actually I wanted to say one

49:25

last thing too about having the Airbnb . If

49:28

you're going to do an event like this , it

49:31

was so awesome to come and

49:33

set up and utilize all the furniture

49:35

Like we move things out

49:37

of different rooms , like there's all

49:39

kinds I mean , if you're not watching the video , you're

49:41

only on the audio a Heather will have to share , like

49:44

we have her plant from her house

49:46

, we have a bottle from its

49:48

hint of hustle it's got the sticker on it . We

49:51

moved chairs , we moved bar stools

49:53

, we move like actual display

49:55

things y'all . I was up on the couch

49:57

balancing like a high wire act , putting

49:59

a whiteboard up in the window , because all

50:02

of a sudden the light was like

50:04

there was a beam right across Heather's face

50:06

at like 230 every day and I was like , oh

50:08

, that's my cue . So do you just

50:10

have to pivot ? Like , just I love

50:12

that you shared . If this was your very

50:14

first event , you probably would have just been like

50:16

oh my god , it's a disaster

50:18

, all the things . But once you

50:20

get into it and I think that the

50:23

thing that you do so well is you just

50:25

know that the message you have to share

50:27

is more important than a webcam , then

50:30

a microphone . Then if there's , you

50:32

know , a slight , like just line

50:34

of light going right down your face , that's

50:36

like the grace of God saying you're doing , you're

50:38

doing the Lord's work , heather , but

50:42

I just I . So , again , I'm

50:44

just in awe of everything you're able to

50:46

do , and you're a free and rock

50:48

star and you , you're so awesome

50:51

. So how do you want to close this out ?

50:53

Well , first of all , thank you for coming all

50:55

the way to bend and using your vacation

50:57

for it , like , let me do a little power

50:59

tip thing . Okay , so if anyone wants

51:01

to run like a big live training it's not the multi-thing

51:04

, but maybe you want to do like your live

51:06

launch you want to do it somewhere special

51:08

, right , you want to make it more of an event . I

51:11

highly recommend I mean renting

51:13

a spot to do it . Doesn't have to be

51:15

an Airbnb , but just little quick power tips

51:17

of a couple things that we did . It wasn't as

51:19

simple as just booking an Airbnb . Price-wise

51:22

I think I spent $1,300

51:24

on this house for five days . That

51:27

, in grand scheme of thing , where any production studio would have

51:29

been easy that for one afternoon . So

51:31

price-wise it's affordable . But we did

51:33

do our deal Dylan's to make sure their internet was good and

51:36

we found out that the router was in the living room and

51:38

we could hardwire into it . So just

51:40

like little things like that is the

51:42

don't be afraid of . Like , first of all

51:44

, you don't have to be frickin fancy . We see a lot of these

51:46

people read these huge production studios and

51:48

do these big things . Then you think you have to do it . This

51:51

wall is a word , a townhouse in

51:54

a suburban neighborhood outside

51:56

of cool town , bend , right . So

51:58

it doesn't have to be over complicated . But keep

52:00

it simple . But just make

52:02

sure that you test some of those things

52:04

in advance . But you can do

52:07

it on the cheap . Y'all like I know $13

52:09

can be like a lot , the grand scheme of business expenses

52:12

. I mean it's less than my course . So

52:14

you just

52:16

I mean you can do these little things like that , so I'm

52:18

so glad to be do it . I did it . I think it elevated

52:20

the quality of it . Our attendees loved

52:23

it and , honestly , it was so nice to be away

52:25

from my everyday life . I

52:27

spent the night here , except for last night , spending

52:30

the night here away from your family . For those of you who

52:32

build your businesses next to your family , a

52:34

little space is good , so you don't have to take on their

52:36

Needs as well

52:38

. So there's some power tips if you're thinking about

52:41

running your own live training from somewhere

52:43

other than your kitchen .

52:45

Yeah , so I Think

52:47

this is it I mean we've had is

52:50

just again , I'm so

52:53

freakin excited . So

52:55

, just so everybody knows , like I'm in the middle of

52:57

like this came in at the perfect time for me Cuz I'm in

52:59

the middle of redoing a webinar , so I have more

53:01

shit to go like , I got a four and a half hour

53:03

plane ride , actually have two planes tomorrow where

53:06

I'm just gonna be in like my

53:08

Google Docs doing all my magic behind the scenes

53:10

. But if someone's listening to this

53:12

and they want to know more about all the things

53:15

, like , are you doing another accelerator ? You

53:17

got a baby on the way . You got lots of big

53:19

things coming up , so what's ? What's

53:21

next for you , heather Sager ?

53:24

What's next is we're gonna keep this baby cooking

53:26

because this accelerator kicked off a cohort

53:29

. So we have the next six weeks where these

53:31

people are going to be finishing and taking

53:33

their outlines to the finish line . So this was

53:35

just the start of getting their

53:37

shitty rough draft out so

53:39

that we can polish it and make it a talk for

53:41

the stage . So that's my number one priority

53:43

is to take care of my , my cohort students , my speaker

53:46

society members . But I

53:48

love Live facilitation

53:50

and I think that there's no experience like

53:52

it . I don't think there's any other educators in the

53:54

space who do what I do

53:57

in the way that I do Speaking

53:59

coaches most that I know of . They work

54:01

one-on-one or they have online programs

54:03

with office hours , which is what I used to have . But

54:06

for me , there's something very magical

54:08

of that life piece . So I've always

54:10

known I wanted to integrate live events into

54:12

my business . Last

54:14

year I ran the bougie biz retreat in the fall

54:16

, which was equally exceptional , also

54:19

in person . That will be part

54:21

of my future . So what I , what

54:23

I'm focused on from here on out , is getting this baby ready

54:25

. But my plan is

54:27

I know the content of the accelerator

54:29

to help people get their ideas out . I

54:31

know I can't be the one doing that

54:34

all the time , and also coaching

54:36

with me is not cheap . So I

54:38

, like I want more people to have

54:40

the courage to share their message and start showing

54:42

up messy so they can get better and more

54:44

effective at selling . But you have to start . So

54:47

part of what I'm working on right now is we're

54:49

gonna turn in the core curriculum of the accelerator

54:52

Into an on-demand course so

54:54

that you can take it on your own time . You can access

54:56

it when you have that . Holy crap , they

54:58

booked me moment or I have a big opportunity . I

55:01

was a lot of . The frustration of my clients is , when they

55:03

book a big opportunity , who they gonna call

55:05

. Well , heather's coaching program isn't

55:07

open , so what the hell am I gonna do ? So

55:10

I want to make sure that I have resources available

55:12

to have people help them build an effective talk

55:14

on demand . But I also

55:16

know that building on demand without

55:18

feedback for many people they're gonna be like

55:20

I want more . So that's why I have

55:22

the . The course is going to be coming out here

55:25

this fall . That's one of the things I'm going to birth before

55:27

this baby comes , and

55:29

then I have my back in membership

55:32

. So the speaker society we do this level

55:34

of coaching every single month . I coach people

55:36

on their message , about their talk . I coach

55:38

them on how to position themselves in their marketing , how to

55:40

find more stages , how to get booked , and

55:42

then I teach them how to monetize it , how to sell in the

55:44

back end , how to be more effective on their webinars , how

55:46

to get paid to speak as a professional . Those

55:49

are things that we do every day Not

55:51

every day , but every month in the speaker society . So

55:53

that's where my focus is going to go is people

55:55

coming to the accelerator for the foreseeable

55:57

future . It's going to be come throughout

55:59

your own pace , but you're gonna get

56:01

Heather , except for I'm gonna take

56:03

a little baby leaf here for a hot minute

56:06

over the holidays . But you'll get me and you'll

56:08

get that spicy , love and super effective

56:10

coaching inside my membership

56:12

. So I'll still be providing that experience , but

56:14

my coaching will be reserved for my society members

56:17

. And then my plan on as

56:19

long as this baby is Conducing

56:21

with it , I want to run more in-person

56:24

retreats or Facilitated live

56:26

cohorts like this , but slightly

56:28

in a different way , to allow people to have

56:31

that transformational experience In

56:33

a compact timeframe . I know I have

56:35

the unique gift that I can do it and have people

56:37

have a delighted experience Because the results . I

56:39

need to do more of that , so I definitely see that happening

56:42

. Is probably gonna be quite a while till I do that , but

56:45

a live event and definitely a virtual

56:47

cohort is on the horizon for some point

56:49

next year .

56:50

Yeah , oh my gosh . Well , and I don't know if you're gonna

56:52

do it here locally and bend , but it's

56:54

gorgeous here , y'all . Well , I'm here

56:56

in October . I will be jetting

56:59

out of here before the snow arrives

57:01

, because that's not my thing . But yeah

57:03

, I like I would love to come to something like this in

57:05

the future . Maybe I'll be the next AV

57:07

person . I'll be the official producer of

57:10

the Sega bombs and all the things

57:12

that Heather has going on . But thank you

57:14

so much for Just joining

57:16

me today for this conversation and

57:18

, you know , because I'm interviewing

57:20

you .

57:21

I don't really know how to end this . So thank

57:23

you for taking for taking over my podcast

57:25

, crystal . I'm pretending to be Heather's sake

57:27

or spicy bomb , all

57:30

right , friends , I hope you enjoyed that . Behind the scenes

57:32

, I'm gonna take back over host duties and say thanks

57:34

, crystal . We'll see you in the next episode

57:37

, back for our normal solo show

57:39

happening next week . Bye , friends . Thanks

57:48

for listening to another episode of the hint of hustle

57:51

podcast . If you're in the season of hustle

57:53

, consider this the permission slip

57:55

. You didn't need to take a beat

57:57

. Go on a walk , stretch , call

57:59

a friend , go reheat that coffee for the fourth

58:01

time and actually drink it . Because

58:04

those big dreams you're chasing , they

58:06

require the best version of you

58:08

. And if those goals Include

58:10

expanding your audience , establishing

58:13

your industry credibility and selling your

58:15

premium price programs , the

58:17

best way to tackle this is

58:19

through Speaking . Your

58:21

voice is your best brand

58:23

asset and will teach you how to use

58:25

it as a marketing tool . Head on over to

58:27

the speaker code calm forward , slash , start

58:30

and I'll see you there .