In this episode, Molly discusses the challenges law firms face when prospects are unresponsive and shares strategies to improve follow-up and conversion rates. She emphasizes the importance of clear communication and understanding the different stages of the client's journey. Molly also highlights the need for a well-defined intake process and offers insights on how to manage prospects' expectations.

Key Takeaways:

• Incorporate text messaging into your follow-up process to reach unresponsive prospects.
• Communicate clearly that your firm will not be following up indefinitely, creating a sense of urgency for prospects to respond.
• Implement a drip campaign to nurture prospects who are not ready to engage at the moment.
• Use language that distinguishes between leads, prospects, and clients to avoid confusion and set clear expectations.
• Guide prospects through the intake process, giving them what they want and managing their expectations.

Quote for the Show: "It's not a no, it means not now." - Molly McGrath

Links

• Website: https://hiringandempowering.com/

• Facebook: https://www.facebook.com/hiringandempowering

• LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/

• Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

• Get Fix My Boss Book: https://amzn.to/3PCeEhk

Ways to Tune In:

• Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N

• Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599

• Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH

• Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw

• Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions

• YouTube - https://youtu.be/F3FSZIimZhk