Lang and Russ are unraveling the wild rollercoaster ride of the Reebok Pump. Now, we're talking serious bucks – this shoe hit the market with a bang, sporting a price tag that towered a whole $100 above its competitors. These kicks weren't just a heavy pricetag; they were bulky beasts on your feet.

The guys delve into the fascinating journey of roping in players like Dominique Wilkins, who was dancing on the edge of his prime years, and then doing some impressive maneuvers to land the mighty SHAQ. It was a hoop dream, but boy, did they pull off some serious acrobatics in the world of sports endorsements!

The Reebok Pump, shaping the NBA dunk contest like never before. So, despite its hefty price and weighty issues, this shoe left an indelible mark in the high-flying, slam-dunk contest.