The sixteenth episode of the History of Internal Communication podcast features Sue Dewhurst, the former Director of The SD Group, and Liam Fitzpatrick, the Co-Founder of Donhead Consultants. In 2001, Sue and Liam developed the first competency framework for internal communication practitioners in the UK. Their model marked a turning point, providing a structured approach to professionalising this growing field. In this interview, they discuss the enduring importance of strategic leadership, the ongoing quest for professional recognition, and the potential impacts of AI.