Bethany is the person companies go to for BUSINESS START UP and activation activities for organizations. She is an intra-preneur (exercising entrepreneurial thinking WITHIN organizations large and small) creating expansions to significantly expand revenue and market share. She specializes in taking concepts from idea generation to product rollout. Utilizing Six Sigma Voice of the Customer data gathering and Voice of the Market, she finds solutions that are marketable, profitable, disruptive and edgy.