Arian Ney talks about evoking emotions through digital content and how to differentiate yourself.

As many start ups and companies begin to start focusing more and more on social branding and social influencers, people like Arian have become much sought after because of the influence and reach they have. In this episode of the podcast he breaks down how important the quality of branding is on social media, and how prestigious companies actually look for social influencers who are a good representation of their brand. Digital content has taken over, and our mobile phones have now become the largest ecosystem to digital content. More and more people are starting to use social media platforms to build, scale and create their own personal brand with tremendous results. As the world of digital content and technology evolves so do the strategies and tactics of how our customers consume and respond to content. The key question comes down to connectivity and relevance. What tactics should we focus on to increase “impressions”, “reach” and of course followers or of course subscribers? How do we focus on creating content that is allowing the masses to feel as if they are part of something bigger than just an instagram account or youtube channel? How do we create content that creates cultural change in a positive way? These questions are crucial to anyone who is trying to build a social currency in a space which has become a part of our lives.

Arian and I also discuss how important it is to differentiate yourself by focusing on creating digital content which moves people and evokes emotions. We do this by creating “emotional trigger points” and this is what gets us excited. It all starts with our own unique selling point on these social platforms. What makes us interesting enough that thousands or millions of people decide to connect with. All of these questions, strategies and of course tactics were discussed on this podcast. If branding, social currency, and building culture around your brand is something you’d like to learn more about this podcast episode is perfect for you. Whether you are a beginner or social influencing guru this podcast provides the insights to what you will need to build a solid base.

Please make sure to connect with me on Instagram @jackrousian and also make sure to connect with Arian @arian_ney

The post HFE Podcast: 017 Arian Ney – Branding, Social currency, and digital content appeared first on Home of the Entrepreneur.