Retail brand Roots Canada shares how they got 150K leads with one campaign and Hootsuite’s social expert Amanda Wood follows up with tips for 2017.Learn more about:Influencer campaigns: http://ow.ly/RdG0308cPNCSocial media metrics: http://ow.ly/9reB308cQZDTracking social ads: http://ow.ly/ZoS8308cRzqSocial trends in 2017: http://ow.ly/JIzD308cRESThe Next Big Thing: http://ow.ly/QbSV308cVI6