Restaurant brand The Keg’s digital marketing manager May Yousif tells us how they find customers in unlikely places. Hootsuite’s Nick Martin follows up with tips on how to build meaningful relationships with your customers on social.

Learn more about:

How to use social listening for your business: http://ow.ly/6YJU30cnph5

11 powerful social media monitoring tools: http://ow.ly/jlXC30cnpw7

How to create meaningful offline experiences: http://ow.ly/S5Oi30cnpCf

How to measure your social engagement: http://ow.ly/LU7y30dwbh8